REALTOR® Magazine Online: Prospecting Tool Kit

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Magnifying your voice and celebrating your accomplishments

Here you'll find the best strategies to locate hot prospects and convince them that you're uniquely qualified to serve their real estate needs.


Direct-Mail Prospecting Secrets Use these proven strategies to let effective printed materials presell you to your prospects. Build Your Business with Community Involvement Use this simple quiz to find a volunteer opportunity that's both personally and professionally rewarding. Is Your Prospecting Cost Effective? Use these simple calculations to find out. 21 Spectacular Prospecting Ideas We provide a list of readers’ most successful strategies for drawing in new business.


Ask Mr. Internet: Compelling Offers That Turn Site Visitors Into Leads Ask Mr. Internet: Channel Those Leads Tech@Work: Lead Generation How I Found My Niche Don't Let Fear Derail Your Success How Real Is That Lead? Get It Done: Prospecting Reinvent Your Sales Skills in a No-Call World Sales Coach: Build and Keep Your Leads Why Your Best Clients Don't Give Referrals


Field Guide to Farming and Prospecting Field Guide to Anti-Solicitation Laws: Do-Not-Call, Do-Not-Fax, and Do-Not-E-mai Field Guide to Direct Marketing Field Guide to Targeting Over-55 Clients