REALTOR® Magazine Online: 5 Reasons to Conduct Training

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			*Retaining Top Personnel* TRAINING
	The Cost of Turnover Orientation Motivation Coaching and Mentoring Training Goal Setting Performance Assessment Resignation and Termination More Resources: Retaining Top Personnel Code of Ethics: Retaining Top Personnel		TRAINING Using motivation without training will just give you highly motivated failures. 5 Reasons to Conduct Training Training is good business; it will: 1. Increase income and productivity. 2. Improve company image to aid hiring. 3. Enhance risk management by ensuring knowledge of laws and regulations. 4. Build employee loyalty, reducing turnover. 5. Provide ways to recognize achievement. TIP: Conducting regular training in fair housing , sexual harassment and other legal areas can help reduce your business’s liability risks. Tips for Identifying Training Needs To produce true benefits, training should be targeted to achieve your business goals and to respond to gaps in associates’ current skills. Conduct a needs analysis to help you decide what topics to offer in your training. Ask yourself: Does your business plan call for activities, such as an expanded use of e-mail by salespeople who may be hindered by a lack of skills? Are there points in the transactions process that are frequently not being handled well? For example, are your salespeople obtaining listings, but failing to sell the listings? Are there new laws or regulations that salespeople should know about? Have you had a significant number of complaints from customers on a specific issue? Are you losing market share, or has the market in your area changed in some significant way? Are there certain questions or issues that you or your sales manager often receive questions about from associates? TIP: Ask salespeople what their biggest challenges are and look for training that can overcome them. Organize Your Training >		[

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