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Retaining Top Personnel
TRAINING

 

The Cost of Turnover

Orientation

Motivation

Coaching and Mentoring

Training

Goal Setting

Performance Assessment

Resignation and Termination

More Resources: Retaining Top Personnel

Code of Ethics: Retaining Top Personnel
  10 Training Topics for Experienced Salespeople

1. Marketing—build a niche, identify marketplace trends, analyze demographics

2. Advanced prospecting and listing techniques—incorporate
new technologies and develop computer-based presentations, refine a personal style, overcome objections with tact, turn around a failing listing presentation, build a referral base

3. Building a career plan—create a mission statement and a business plan, budget for businesses, pursue specializations

4. Home construction and design—understand how house systems work, evaluate existing conditions, identify signs of trouble, recognize architectural styles

5. Financing—gain a deep understanding of the mortgage process and paperwork involved, analyze the costs of loan origination, learn more about new and non-standard loan options

6. Appraisals—understand the basics of the appraisal process and what factors affect value

7. Technology—learn new tips and techniques for using PDAs, use contact management software effectively, improve digital photography

8. Internet—build and improve a Web site, develop your own virtual tours, use e-mail for effective marketing, use multiple Web sites for greater niche penetration

9. Negotiating skills—dynamics of negotiations, assess motivation, develop negotiating techniques

10. Team-building—work with personal assistants, supervising skills

TIP: Find ready-made training sessions on a variety of real estate-related topics at the Prepackaged Sales Meetings.

Training for Unlicensed Staff >