| Retaining Top Personnel TRAINING | |||||
![]() The Cost of Turnover Orientation Motivation Coaching and Mentoring Training Goal Setting Performance Assessment Resignation and Termination More Resources: Retaining Top Personnel Code of Ethics: Retaining Top Personnel | 10 Training Topics for Unlicensed Staff 1. Basics of the real estate sales transaction—steps in the process, what contracts mean 2. REALTOR® Code of Ethics and state requirements for activities not permitted for non-licensees 3. Oral and written communications skills—telephone skills, client follow-up, handling disgruntled clients 4. Computer skills—using real estate-specific contact management programs, advanced word processing 5. Internet—updating the Web site, adding new listings to the MLS and other property sites 6. Marketing—designing and placing ads, taking and manipulating digital images, developing flyers and other promotions 7. E-mail—mass mailings, attachments, group mailings 8. Organizational skills—managing paperwork and filing efficiently, managing schedules 9. Event planning—setting up open houses, arranging client appreciation events 10. CMAs—researching data, preparing final reports and updates Training for Managers > | Keep It Ethical Remember that prospect solicitations should not be made to those prospects that have an exclusive agreement with another real estate associate. (Article 16, Standard of Practice 16-2) |