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Retaining Top Personnel
TRAINING

 

The Cost of Turnover

Orientation

Motivation

Coaching and Mentoring

Training

Goal Setting

Performance Assessment

Resignation and Termination

More Resources: Retaining Top Personnel

Code of Ethics: Retaining Top Personnel
  Sources of Training Materials

Although using materials from a real estate publisher
or private training group is an easy option, there are
many sources of training available to you at little or no cost.

National, state, and local REALTOR® associations

NAR and its affiliates

Franchises

Expert speakers on specialized topics
· Title companies representatives

· Appraisers

· Bank representatives and other mortgage lenders

· Home inspectors

· Attorneys

· Representatives of federal and state government agencies

· State and local zoning planning authorities

· Architects and builders

· Web page designers

· Advertising designers

· Psychologists

TIP: Extend your training efforts by developing a real estate library of books and tapes that salespeople can use for self-training. It’s also valuable to offer to discuss the ideas on a tape with the salesperson to reinforce learning. —Joe Meyer, Joe Meyer Presentations, Lake Grove, N.Y.

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ADVANCED
Online Training
The success of Internet-based training isn’t as dependent on the topic as it is on the student’s learning style. Some like a classroom—the dynamics of being with others and the ability to ask questions and discuss—and others are self-directed learners who prefer to learn on their own time and take the tests independently. Some top sources for online learning are:

Charles Barnes Schools
(Also includes training for appraisal and other real estate specialties.)

Continuing Ed Online
(Also includes training for certified financial planners.)

On-Time Training
(Selling skills; not real-estate specific.)

Real Estate Web School
(Real estate license training and continuing education.)

REALTOR® University
(Courses from NAR and its affiliates.)

TIP: Sometimes outside trainers have usually been exposed to more companies and more ideas and are less likely to agree with the way things “have always been done,” than an in-house trainer might be. —Stephan Schiffman, DEI Management Group (a sales training consultant). In Sales & Marketing Management, May 2000

10 Ways to Be a Better Trainer >