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Retaining Top Personnel
PERFORMANCE ASSESSMENT

 

The Cost of Turnover

Orientation

Motivation

Coaching and Mentoring

Training

Goal Setting

Performance Assessment

Resignation and Termination

More Resources: Retaining Top Personnel

Code of Ethics: Retaining Top Personnel
  Assessment Questions to Ask Yourself

Because your concern is for your company’s overall performance, you need to think about how each salesperson contributes to the organization.

1. Would this sales associate be better suited to a non-sales job, such as transaction coordinator? Yes, if he or she has:

  • Good customer service skills but difficulty closing sales

  • Good attention to detail

  • Strong desire for more structured job and more regular hours

2. Would this staff person be a good candidate to move into sales? Yes, if he or she has:

  • At least a year or two years of exposure to real estate sales through a related position

  • Good initiative and self-discipline

  • Sufficient determination to learn closing skills

3. Is this person a candidate for promotion into management? Yes, if he or she has:

  • Initiative and self-discipline

  • The ability to inspire trust and the confidence of others

  • In-depth real estate experience

4. Is this person a candidate for termination?

Yes, if he or she has:
  • A disruptive attitude that destroys the morale of others

  • Consistently poor sales, at a time when the market is strong

  • A history of unethical or questionable business behavior

3 Assessment Pitfalls

Keep these in mind when preparing an evaluation.

1. The “halo” effect—in which one positive aspect of performance is generalized to represent all situations.

2. The “error of central tendency”—in which everybody is rated as “average.”

3. The “leniency error”—in which everyone receives high ratings regardless of performance.

From “10 Steps for Improved Appraisals,” Charles Painter, Supervision, June 1999

Assessing Independent Contractors >