REALTOR® Magazine Online: Servicing Your Multicultural Clients

YOUR INTERACTIVE MAGAZINE

REALTOR.ORG/realtormag
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Your real estate customer base is becoming increasingly ethnically and culturally diverse every day. Some minority groups, such as Hispanics and Asian Americans are projected to double or triple in size over the next few decades. We provide you with valuable information to meet the challenges of working in an increasingly multicultural marketplace.


Multicultural homebuyers are the fastest growing niche in real estate. Learn who makes up this important market segment.
•	The Changing Face of Homeownership
•	Where Immigrants Are Coming From
•	Where Immigrants Live
•	Characteristics of Multicultural Homebuyers
•	Data From the U.S. Census Bureau
•	Diversity Terms to Know
•	Assumptions, Stereotypes and Myths


Specialized training can help you better serve multicultural clients and foreign investors in your local market.
•	Certifications and Training
•	NAR Initiatives and Programs



•	Who Are Today’s Buyers?
•	Book Review: Opening Doors: Selling to Multicultural Real Estate Clients
•	Helping the Real Estate Community Respond to the Needs of a Multicultural Marketplace



•	Field Guide to Marketing to the Hispanic Community
•	Field Guide to Diversity for REALTORS®
•	Field Guide to Fair Housing
•	2003 NAR Profile of Home Buyers and Sellers: Highlights (PDF)
•	Diversity Toolkit for REALTOR® Associations
•	NAR’s At Home With Diversity Program
•	Government Organizations
•	Research and Professional Organizations
•	Housing Studies
•	Spanish-language Resources


Knowledge is power. The more you know about the culture, attitudes, and practices of your clients, the better service you’ll provide.
•	Exploring Buying and Selling Attitudes
•	How to Reach the Immigrant Market
•	Addressing the Unique Needs of Each Client
•	Business Etiquette and Gift-Giving Customs
•	How Associations Are Reaching Out
•	Advertising Within Limits of Fair Housing
•	Code of Ethics You Need to Know
•	International Clients in Your Local Market
•	Tips for Working With Foreign Buyers


Don’t lose sight of federal rules that govern your work in real estate. Here’s what to know so you stay on the right side of fair housing laws.
•	What the Legislation Says
•	What the Fair Housing Act Says You Can't Do
•	Fair Housing Resources
•	Fair Housing Quiz


Public and private organizations offer special financing programs for multicultural and immigrant homebuyers. Find out what’s available for your clients.
•	Public and Private Funding Programs

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DC Office: 500 New Jersey Ave. NW, Washington, DC 20001 | 1 800 874 6500