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Home Ownership Matters

It’s more important than ever to support responsible home ownership.

Positive Messages in the News

This chart shows the number of media impressions, in millions, since September 2010, as a total for the entire Home Ownership Matters campaign and by month. December 2013 data shows 16.9 million positive media impressions.

Media impressions indicate the number of people who may have seen an article, heard something on the radio or in a podcast, watched something on television, or read something on a web page or blog.

Home Ownership Matters Widget


Consumer Advertising Campaign

NAR’s national advertising highlights the real estate issues that matter to REALTORS® and their clients.

Learn more about the latest campaign.