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Marketing Your Services

Marketing Your Services
  • These 34 REALTOR® association executives earned their RCE (Realtor® association Certified Executive) designation after an extensive course of study and exam in November.

  • Personal safety classes and training aren’t new at REALTOR® associations, but now they’re adding a focus on keeping safety awareness front and center continuously, not occasionally.

  • The unexpected doesn’t have to become a catastrophe if you’re prepared.

  • A communication plan that outlines roles, duties, and procedures for responding to problems or disasters can save your reputation.

  • Rob Philipp, Canadian AE, on best practices for association management on both sides of the border.

  • Protect your association from liability with procedures to ensure your information is accurate, trainers are insured, and laws are followed.

  • An up-to-date strategic plan is a vital and required element of the Organizational Alignment Core Standards for state and local associations.

  • Campaign success, RPAC fundraising best practices, and mobilizing members against harmful local ordinances.

  • Association charity events, fundraisers, and other ideas to inspire your community involvement.

  • In an effort to increase REALTORS® Political Action Committee investments and more effectively position itself in the new politi­cal landscape, NAR’s Board of Directors in November approved changes to its fundraising program.

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