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Home Ownership Matters

It’s more important than ever to support responsible home ownership.

September 17, 2014
The Demand Institute reports that Millennials are expected to form 8.3 million households in the next five years, and the majority of them want to own homes.
September 16, 2014
NAR President Steve Brown spoke about obstacles to mortgage credit facing creditworthy buyers today at the Bipartisan Policy Center’s 2014 Housing Summit, Housing America’s Future: New Directions for National Policy.
August 14, 2014
FHFA and NAR are participating in a town hall meeting today to talk about the HARP program, which could help more than 34,000 Atlanta residents reduce their mortgage payments.
May 23, 2014
In a May 21 article appearing in Roll Call, 2014 NAR President Steve Brown urged Congress to focus on policy that stems the decline in middle class home ownership.

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Positive Messages in the News

This chart shows the number of media impressions, in millions, since September 2010, as a total for the entire Home Ownership Matters campaign and by month. December 2013 data shows 16.9 million positive media impressions.

Media impressions indicate the number of people who may have seen an article, heard something on the radio or in a podcast, watched something on television, or read something on a web page or blog.

Home Ownership Matters Widget


Consumer Advertising Campaign

NAR’s national advertising highlights the real estate issues that matter to REALTORS® and their clients.

Learn more about the latest campaign.