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Home Ownership Matters

Home Ownership Matters

It’s more important than ever to support responsible home ownership.

  • Wells Fargo has launched a down-payment assistance program for home buyers in several hard-hit housing markets.

  • "The next president, whoever it turns out to be, is going to have a couple of big housing issues to address," says a housing analyst.

  • Researchers find that sustained home ownership does inspire more people to get involved with the community.

  • The goal of the e-mail campaign is to increase consumer awareness about what makes widespread home ownership possible. Association Executives can read the complete Frequently Asked Questions for details, and share it with REALTORS® who ask about the campaign.

  • NAR is launching the first of a three-part campaign using e-mails and browser ads to make home owners aware of the value of home ownership and introduce them to NAR and HouseLogic as their allies in support of home ownership. This page answers common questions about the campaign.

  • As Americans prepare to celebrate Independence Day next week, thousands of them will flock to places like Mount Vernon, Monticello and Peacefield to learn and understand more about our country's history and the men and women who shaped its future. The homes of founding fathers like George Washington, Thomas Jefferson and John Adams were more than shelter; they were places of respite,...

  • See "Moving Pictures," the newest 30-second television commercial in NAR's national advertising effort. Part of the Public Advocacy Campaign, it underscores the value of home ownership from a child's point of view.

  • AEs can use the ad generator to customize versions of NAR's new Public Advocacy campaign, "New Generations," that underscores the value of homeownership from a child’s point of view.

  • In the aftermath of the housing crisis, some analysts are questioning whether the public still considers home ownership to be part of the American dream. According to several recent surveys, the home ownership dream is still alive.

  • A new survey by Coldwell Banker Real Estate finds that Americans are increasingly saying that the real value of home ownership is emotional, not financial. That marks a stark contrast from Americans' perspectives on home ownership during the housing boom, in which they mostly viewed it as a financial venture.

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