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Marketing Your Services

Marketing Your Services
  • Real estate professionals must harness the features and capabilities of online marketing to meet ever-increasing needs. In this field guide you will find an overview of online marketing basics, like tips on marketing your website.

  • This guide provides tips to ensure your direct mail campaign competes against the mailers of top-producing agents and delivers an effective, targeted message.

  • This Field Guide explores why and how to market real estate using videos on the Web.

  • Real estate professionals are tackling more mobile outreach markets efforts to reach clients — making sure their Web site is easy to view and use from a phone, adopting QR codes in marketing, and even creating apps that potential clients can use to access real estate information while on-the-go.

  • Too often, the people who come to your Web site once don’t come back again. You can increase the odds of online visitors returning to your site and engaging with you by running an effective retargeting campaign.

  • Make the design and content of your site shine.

  • Here are some buzz-generating social media sites worth checking out.

  • In real estate and cooking, a good outcome is the result of careful planning, timing, and choosing the right ingredients. Learn how you can find the right “recipe” for your business.

  • Real estate broker Rogers Healy shares the advice that got him to take his career to the next level and start his own business.

  • Want to see which of your clients or colleagues may have “unfriended” you on Facebook? A third-party script program — not endorsed by Facebook — called Unfriend Finder notifies you whenever a “friend” decides to part ways with you. Your message will come to you in the same way as a friend request or message.