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Marketing Your Services

Marketing is an essential ingredient for the success of any business. NAR helps real estate professionals learn how to build their personal promotion campaigns, increase their presence in a niche market, and strengthen their marketing plans.

February 14, 2013
Have you ever found yourself in an uncomfortable conversation that you weren't sure exactly how to get out of? In this edition of "Ringside With Michael," networking expert Michael Goldberg takes a humorous but practical look at different networking scenarios and how to get through those awkward moments unscathed.
February 13, 2013
In a follow-up to his 10-part series on writing successful real estate ads, Ian Grace offers bonus tip No. 11, which covers how to research potential buyers and test your advertising.
February 13, 2013
Real estate searches on Google.com have grown 253% over the past four years, making online home marketing an essential part of your business.
February 13, 2013
Do you use these common words? If so, communication experts say you need to replace them with other words so you don't turn off potential customers.
February 13, 2013
Real estate professionals are trying to create inventory in an environment where inventory is seriously constrained.
February 13, 2013
A new study reveals the day of the week and time of month that have the biggest success when selling a home
February 12, 2013
Here are 8 ways to make potential clients fall in love with your real estate Web site and give you more business.
February 12, 2013
A new book prepares house hunters to find the right real estate professional. Will you pass the test?
February 7, 2013
"When people first look at a home, they look at five or six scenes, and that will make the determination if they want to look at more," says an owner of a visual marketing company.
February 5, 2013
With inventories of for-sale homes near record lows, real estate professionals are finding greater competition against their peers to score listings.