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The articles on this page are samples of media coverage related to the Power of 'R' messages.


New REALTOR Benefits® Partner Provides Exclusive Member Pricing and Features on Customizable Websites

(November 19, 2014) Technology has transformed the way real estate professionals do business, and establishing an online presence is essential to connecting with and marketing to potential clients. To help members build and maintain their online identity, the National Association of Realtors(R) welcomes Placester, one of the largest providers of real estate websites in the world, to the REALTOR Benefits(R) Program.

The Washington Post

Selling Home Without Agent May Not Be Worth the Trouble

(November 19, 2014) If you have to show the home, market it, pay to list it and handle other aspects of the sale, including paying 3 percent to a broker that brings you a buyer and handling all information distributions required by law, you’ll have to decide if it’s worth the time and expense to handle the transaction yourself. Some sellers decide the savings are worth it. However, we have heard from readers that many try to sell on their own for a while, find it quite trying and give up and list their home with a real estate agent. Somewhere around 88 percent of homes are sold with real estate agents, according to the National Association of Realtors. So some people have success selling on their own.


News Corp CEO Vows to Turbocharge Realtor.com

(November 14, 2014) News Corp (NWS) is now the owner of Move (MOVE), which operates Realtor.com for the National Association of Realtors, as the companies completed the previously announced acquisition on Friday. When the deal was announced, the companies said that News Corp would acquire all of Move’s outstanding shares for $21 per share, a price that represented a premium of 37% over Move’s closing stock price on September 29. The originally projected cost of the acquisition was $950 million.

Inman News

Zillow Agrees to Hold Off Trulia Acquisition Until at Least February

(November 12, 2014) Zillow has agreed not to close its pending acquisition of Trulia before Feb. 1 as the Federal Trade Commission continues its review of the deal. The FTC has been studying how a Zillow-Trulia merger could impact competition, and made second requests for information from the companies in early September.

RIS Media

Realtor Changes Will Heighten Professionalism

(November 11, 2014) On Monday, NAR Board of Directors voted on several key policy changes that will greatly impact the role of the Realtor when it comes to professionalism.


FHFA’s Watt: Realtors Are Next Step for Expanding Mortgage Credit

(November 07, 2014) After Federal Housing Finance Agency Director Mel Watt announced his plans to change some of the housing finance industry lending standards to expand the credit box, he went to next source of strengthening homeownership: Realtors. During the National Association of Realtors Convention & Expo, Watt emphasized to Realtors that now is a great time for real estate agents to be actively encouraging their customers to become homeowners.


As Housing Market Struggles, the Rich Are Refinancing

(October 29, 2014) Mortgage applications to purchase a home continued their slide last week, down 5 percent from the previous week. Lower rates did nothing to improve purchase volume over the past several weeks, and applications are now running 15 percent below year-ago levels. Signed contracts to buy existing homes were flat in September from August, according to a report Monday from the National Association of Realtors. With loan purchase applications still falling, it is unlikely that sales will improve markedly this month.


Completed Foreclosures Down Almost One-Third from September 2013

(October 29, 2014) There were 46,000 completed foreclosures nationally, down from 68,000 in September 2013, a year-over-year decrease of 32.6% and down 61% from the peak of completed foreclosures in 2010.

The Hill

Eight Industries that Want to Fly Drones

(October 25, 2014) Some real estate agents are already using drones to showcase homes they are selling in violation of the FAA’s rules. While real estate agents can photograph the kitchen, bedrooms, and living room on their own, drones can provide unique aerial views of a home and its surrounding neighborhood. “For realtors trying to sell really large properties, this would be less costly than hiring a helicopter to fly overhead,” says a spokeswoman for NAR.

Inman News

Launch of .realtor Seen as ‘Key Moment’ for Top-Level Domains

(October 22, 2014) Chances are that most Realtors are aware that a new “top-level domain” — .realtor — will debut this week. The National Association of Realtors, which won the right to administer the domain, will give away 500,000 .realtor domains to members on a first-come, first-served basis

USA Today

Existing Home Sales Hit Highest Level in 2014

(October 21, 2014) Existing home sales last month were the strongest this year, but remained below year-earlier levels for the 11th straight month, the National Association of Realtors said Tuesday.


Exclusive: Move CEO Steve Berkowitz Opens Up About News Corp Deal

(October 16, 2014) For years, the biggest online real estate companies have battled for the hearts and minds of homebuyers, home sellers, brokers, agents, Realtors and more. And in the last few months, the landscape of online real estate has experienced several seismic shifts.

Money Magazine

Here’s What to Say When a Nosy Friend Asks How Much Your House Cost

(October 14, 2014) More than 3 million homes have been sold in the U.S. so far in 2014, according to the National Association of Realtors. And if you’re among those who recently purchased, you’re likely still celebrating and decorating your new digs.


NAR CEO Reacts to News Corp. Acquiring Move, Inc

(October 12, 2014) Recently, it was announced that Rupert Murdoch’s News Corp has made a bid to acquire Move, Inc. and all of their subsidiaries for $950 million, a deal that is expected to close before the end of the year.

National Law Review

National Association of Realtors Pushing For Drone Use in Industry

(October 09, 2014) On September 23, the President of the NAR sent a letter to the Director of the FAA, compelling him to consider the ways in which drones can benefit all industries. According to the letter, drones have the unique potential to be a “game changer for the real estate industry.”


NAR Racks Up Rights to Second Top-Level Domain, .realestate After .realtor

(October 08, 2014) After being granted the rights to the .REALTOR top-level domain, the National Association of Realtors became one of the first trade groups to have won the rights to a top-level domain from the Internet Corporation for Assigned Names and Numbers (ICANN) which coordinates domains and IP addresses globally. “NAR is thrilled that it has acquired the rights to the .realestate top-level domain,” said NAR President Steve Brown.