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The articles on this page are samples of media coverage related to the Power of 'R' messages.

The Wall Street Journal

U.S. Existing-Home Sales Rebound a Bit in December

Sales of previously owned homes rebounded somewhat in December, a solid end to a lackluster year for the U.S. housing market. Existing-home sales rose 2.4% last month from November to a seasonally adjusted annual rate of 5.04 million, the National Association of Realtors said Friday. Lawrence Yun, NAR’s chief economist, described full-year sales as “mildly disappointing,” but noted 2014 still saw the second-best annual performance for existing-home sales since the 2007-2009 recession.

Los Angeles Times

Mortgage Rates Are Lowest Since 2013

Mortgage rates declined for the third straight week, with lenders on average offering 3.63% on a 30-year fixed loan, Freddie Mac reported Thursday. The mortgage finance giant said that this week's rate for a 30-year mortgage fell from 3.66% last week and 4.39% a year earlier. Lenders offered a 15-year fixed loan at an average of 2.93%, compared to 2.98% last week and 3.44% last year.

The New York Times

Looser Credit for Home Buyers

The coming reduction in insurance premiums on mortgages backed by the Federal Housing Administration will make these loans more attractive to the most creditworthy, lower-risk borrowers, according to an analysis by the Urban Institute’s Housing Finance Policy Center.


U.S. Home Lending Set to Bounce Back in 2015 After Slump

(1/15/2015) The U.S. mortgage market hit bottom in 2014. Chief economists at Fannie Mae and Moody’s Analytics Inc. as well as the Mortgage Bankers Association all predicted a turnaround this year after a record decline in 2014.

RIS Media

Small, Exterior Home Improvements to Offer Best ROI in 2015

(1/14/2015) Homeowners often consider various remodeling and replacement projects as a way to add value to their homes. Some projects add more value and better recoup their costs than others, according to REALTORS who rated small and exterior projects as the most value home improvement projects in the 2015 Remodeling Cost vs. Value Report.


Homebuyers Finding a Home at Credit Unions

(1/11/2015) The U.S. housing market in 2014 proved it’s still a fixer-upper, but that didn’t keep many credit unions from continuing to occupy a lending category once cornered by banks: mortgages. Recent reports have noted more consumers are turning to credit unions for mortgages, with one industry consultant estimating credit unions have quadrupled market share since 2006.

CNBC Online

US Home Prices Coasting Upward in November

(1/6/2015) The National Association of Realtors estimates that 2015 sales will total 5.3 million. The trade group forecasts that 4.9 million existing homes were sold in 2014, down 3 percent from 5.1 million in 2013. Analysts say sales of roughly 5.5 million existing homes are common in a healthy real estate market.

Huffington Post

U.S. Real Estate Predictions for 2015

(1/5/2015) Prediction Five: Drone Technology is Still Up in the Air: Interestedly enough, the NAR (National Association of Realtors) instructed its members not to use drones, or to even think about hiring aerial photographers to take video of their listings. This obviously would have been a nice work around. Although the FAA and NAR have made it specifically clear that such transgressors are liable to be fined by the FAA, that hasn't stopped the well-intentioned. It is believed that the FAA has attempted to fine 2 people and lost in both cases in federal court.

RIS Media

Top 15 Real Estate Apps to Blaze a Trail in 2015

(1/4/2015) During the 2014 National Association of Realtors Conference and Expo in New Orleans, Homes.Com researched a number of apps and came up with this list.

The Review

NAR Profile: Hispanic Homebuyers Have Greater Presence in the Market

(1/2/2015) Each year the National Association of Realtors compiles a profile of buyers and sellers that documents trends in the real estate market. Although the majority of first-time homebuyers identify as white, the next largest group is Hispanics, who account for 11 percent of the market of first-time homebuyers.

CNN Money

5 Biggest Threats to the Housing Market

(1/2/2015) Sure, plenty of housing experts and economists are expecting the housing market recovery to gain steam in the new year. But a number of factors could still derail the whole thing. As we head into 2015, there are five things real estate watchers are keeping an eye on. One of them is that foreign buyers will likely step out of the market. While sales to Chinese buyers have remained strong, sales to buyers from Europe and Russia -- where the economies are struggling -- are starting to lag, said Lawrence Yun, chief economist for the National Association of Realtors.


Pending Home Sales Rise Just 0.8% in November

(12/31/2014) Home sales moved somewhat sideways in November. Signed contracts to buy existing homes increased just 0.8 percent from a downwardly-revised October reading, according to the National Association of Realtors (NAR), despite favorable mortgage rates and easing home prices.


Dale Ross: ‘Who Will Determine the Next Evolution of the Industry?’

(December 24, 2014) A frank discussion about disruption and change in real estate. Dale Ross is CEO of NAR’s Realtors Property Resource.


Existing-Home Sales Drop 6.1% In November As Winter Housing Season Begins

(December 22, 2014) Sales of previously-owned homes fell 6.1%  in November, hitting their lowest level since May as the housing market heads into the predictably slower winter months. Sales of existing-homes dropped to an annual, seasonally adjusted rate of 4.93 million in November, the National Association of Realtors said Monday, and October’s numbers were downwardly revised to an annual pace of 5.25 million. November’s average  interest rates for 30-year, conventional, fixed-rate mortgages stood at 4%, according to Freddie Mac , the lowest level since May 2013–but evidently not low enough to urge would-be buyers to make a purchase.

Reuters TV

Housing Outlook Positive for 2015

(December 22, 2014) Existing home sales fell in November, but an improving labor market, low mortgage rates and stock market record highs boost 2015 outlook, according to Lawrence Yun, National Association of Realtors.


Boomers Seen Boosting New-Home Sales as Millennials Wait

(December 16, 2014) The share of first-time buyers this year dropped to the lowest level since 1987, the National Association of Realtors reported last month. While the U.S. homeownership rate has fallen to 64.4 percent, the lowest in almost two decades, the rate among people age 65 or older stayed at about 80 percent. That includes some of the older members of the baby boomer generation, those born from 1946 to 1964.