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The articles on this page are samples of media coverage related to the Power of 'R' messages.


REALTOR® Safety Survey Shows Positive Results, despite Latest Tragedy

The recent death of a Florida man who was gunned down while looking at a home in Fort Lauderdale last week once again has the real estate community speaking about the importance of safety. In an industry that requires its professionals to regularly meet with strangers in unfamiliar settings, safety in the real estate business is likely to be a topic that never expires. Despite several tragedies in the real estate community over the last year, a new survey from the National Association of REALTORS® found 96 percent of REALTORS® have never been the victim of crime.


January Pending Home Sales Hit Highest Level In 18 Months, Says NAR

The number of contracts signed to buy previously-owned homes in January marked the highest level in 18 months, the National Association of Realtors said Friday. NAR’s Pending Home Sales Index, which tracks contract signings (as opposed to closed sales), rose 1.7% in January to 104.2, from an upwardly revised December level of 102.5. (An index of 100 represents an average level of contract activity.)


Meet the bullies ripping off Realtors

(2/27/2015) Realtors, real estate agents and brokers are fighting a constant battle against people and companies who are trying to rip them off, and they’re not going to take it anymore, executives from the National Association of Realtors told a House subcommittee on Thursday. Representatives from NAR were on Capitol Hill Thursday to testify before the U.S. House Subcommittee on Commerce, Manufacturing and Trade and request “meaningful patent litigation reform,” because Realtors, real estate agents and brokers are often threatened by so-called “patent trolls.”


5 Ways to Prep Your Home for the Spring Selling Season

(2/26/2015) "With the improving economy, we will see more people leaving their parents' homes. Living in your parents' basement isn't part of the American dream," says Lawrence Yun, chief economist at the National Association of Realtors. "Nearly three million new jobs were created in the last 12 months, and that provides incomes for families and confidence for making long-term decisions."

USA Today

Existing Home Sales at 9-Month Low; High Prices Hurt

(2/23/2015) Existing home sales slowed to their lowest rate in 9 months, the National Association of Realtors says. Sales of existing homes fell 4.9% in January from December. The number of sales stood at a seasonally adjusted annual rate of 4.82 million in January, the lowest since May's figure of 4.9 million.


Real Estate Agents are Desperate to Understand Millennial Homebuyers

(2/20/2015) Agents know it's crucial to learn to do business with young people: A 30-year-old is likely to buy and sell more homes in the decades to come than a woman twice her age. That’s a potential problem for the average agent, who is 56 years old, according to the National Association of Realtors. Steve Goddard, 68, manager of Re/Max Estate Properties in Manhattan Beach, Calif., says the fear of being replaced by younger models and new technology is constant. “We think about them all the time,” he said. To keep up, he answers e-mails around the clock and tries to get buyers invested in a personal relationship. Beyond that, it helps to keep a sunny attitude. "You’re only as young as you think you are.”

The Wall Street Journal

HUD Secretary Defends Decision to Lower FHA Fees

(2/13/2015) U.S. Department of Housing and Urban Development Secretary Julián Castro sparred for 4½ hours with Republican lawmakers at the House Financial Services Committee, many of whom said they believed the decision was reckless in the face of the program’s weak balance sheet. Mr. Castro argued that the agency could afford to make the cuts, while still returning to health, and said that the lower fees were needed to enable more low-income Americans to become homeowners.


Home Prices Increased in 86% of U.S. Metro Areas

(2/10/2015) Home-price growth accelerated in much of the U.S. in the fourth quarter as low mortgage rates and improving employment spurred demand. The median price of an existing single-family home rose from a year earlier in 86 percent of the 175 metropolitan areas measured, the National Association of Realtors said in a report Wednesday. Twenty-four areas had price gains of 10 percent or more, up from 16 regions in the third quarter. Prices declined in 24 areas.

ABC News Radio

10 Rules You Need to Know Before Buying or Selling Your Home

(2/7/2015) Buying or selling your home is one of the hardest things you may have to do, and housing report data can only add to the confusion. A recent report by The National Association of Realtors showed that though more Americans bought homes in 2014, total sales slipped because first-time buyers are being priced out.


A Third of Mortgage Holders Don’t Know Their Rate

(2/02/2015) Ask any American how much money they make for a living, and they'll tell you down to the weekly penny. Ask what interest rate governs their single-largest monthly expense, and more than a third don't know.

The Washington Post

Millennials Jump into the Mortgage Market

(1/30/2015) Statistical measures and anecdotal reports suggest that young couples and singles in their late 20s and early 30s have begun making a belated entry into the home-buying market, pushed by mortgage rates in the mid-3-percent range, government efforts to ease credit requirements and deep frustrations at having to pay rising rents without creating equity.

The Wall Street Journal

U.S. Pending Home Sales Fell in December

A gauge of pending home purchases fell in December, a sign of somewhat softer demand in the U.S. housing market headed into 2015. Lawrence Yun, the NAR’s chief economist, said potential buyers in December faced rising prices and fewer choices as total inventory declined. “With interest rates at lows not seen since early 2013, the strength in existing-sales in upcoming months will largely depend on the willingness of current homeowners to realize their equity gains from the past couple years and trade up,” Mr. Yun said.


Pending Home Sales Slow In December, Says NAR

(1/29/2015) The number of contracts signed to buy previously-owned homes fell in December but remained at a higher level than the previous year for the fourth consecutive month, the National Association of Realtors said Thursday. NAR’s Pending Home Sales Index, which tracks contract signings (as opposed to closed sales), fell 3.7% in December to 100.7, from a downwardly revised November read of 104.6.

Washington Post

The FAA Should Strike the Right Balance on Drone Regulation

(1/28/2015) Federal authorities can and should enhance security against drones and other threats in smarter, less obtrusive ways. Technologies in the pipeline could detect small incoming aircraft. The trick will be intercepting or jamming drones on their way toward the West Wing without harming bystanders. Drone use should be safe. At the moment, though, it’s both under- and over-regulated. We hope the latest incident jolts the system into a better balance.

Consumer Reports

Home-Sale Mistakes That Cost You Money

(1/29/2015) Real estate is a local experience, so be prepared for varying conditions depending on where you live. In much of the Midwest, West, and South, for example, sellers have the most leverage, according to Lawrence Yun, chief economist at the National Association of Realtors. But buyers have the advantage in the Northeast and Midwest. In especially hot markets like San Francisco, Seattle, and Dallas, final sale prices are usually at or above asking, and bidding wars are not unheard of.

The Wall Street Journal

U.S. Existing-Home Sales Rebound a Bit in December

Sales of previously owned homes rebounded somewhat in December, a solid end to a lackluster year for the U.S. housing market. Existing-home sales rose 2.4% last month from November to a seasonally adjusted annual rate of 5.04 million, the National Association of Realtors said Friday. Lawrence Yun, NAR’s chief economist, described full-year sales as “mildly disappointing,” but noted 2014 still saw the second-best annual performance for existing-home sales since the 2007-2009 recession.