This yearly report covers the demographics, preferences, and experiences of buyers and sellers.
Neighborhood Quality Most Important to Buyers
For the past several years, the top factor influencing where a buyer purchased a home has been the quality of the neighborhood.
2012 Profile of Home Buyers and Sellers
Read the highlights of the report to sample the inside scoop on buyer and seller demographics and consumers' experience in the housing market, and find out what your clients want most from you. Buy the full report in the REALTOR.org store.
Slides from the 2012 Profile
Download the slides from the press conference for the release of the 2012 Profile of Home Buyers and Sellers.
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