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August 2008 Table of Contents

REALTOR® Magazine: The business tool for real estate professionals.

 

Voices

 

President

Editor

Letters

 

Real Life

 

Short Sales

NAR tweaks MLS rules to help ease compensation concerns for agents.

 

Economy

A homeowner tax credit could offset higher interest rates.

 

Market Pulse

Indexes of recent sales activity and projections for the next six months.

 

Fast Takes

- Payday lenders toughen homeownership chance.

- Massachusetts readies for growth.

- The urban dream.

 

Cool Tools

- Speaking Global Translator eases deals.

- PhoneTag turns voice to e-mail.

- Kodak’s smart camera eases guesswork.

 

Ethics

The Code clarifies who can post Sold signs on property.

 

In Court

Sites requiring potentially discriminating information from users could violate fair housing laws.

 

TV Review

A mother-daughter team saves the day.

 

Technology

Google Maps’ Street View brings practical and exciting options to Web sites.

 

Home

“Slow home” movement explores better ways to live.

 

Your NAR

Information Central adds social networking to book reviews.

 

Selling

Look north—to Canada—to find new customers eager to buy “down South.”

 

For Brokers

 

Time to Tweak Your Business Model?

A slower market is the perfect time to tweak your approach to real estate, say brokers.

 

Solutions

The ‘Goof Off’ Approach to Productivity Reduce office tension with these ideas for lightening the mood.

 

Standouts: OneStop Advantage

A company combines wholly owned affiliates with the aim of lowering costs.

 

Features

 

Stage Yourself!

You’ve mastered the basics of the business. Now, it’s time to enhance your business persona. Learn how two novel approaches, improvisation classes and media training, can help you gain a competitive edge. Then get tips for dressing to impress.

 

Shopping for a Swamp?

Demand for undeveloped rural land is growing, creating a new niche for rural and urban salespeople alike.

 

Work Smart Series: Help Buyers Find Financing

Understand buyers’ financing needs and assemble a well-rounded range of options to keep transactions moving.

 

Commentary

A healthy dose of professionalism is needed to make a positive impression on the public.

 

Success Story

An NFL wife carves a niche helping the families of professional athletes.

 

Law

Proper disclosures on short sales and foreclosures reduce entanglements.

 

Last Word: Adam Langer

For his novel Ellington Boulevard, Adam Langer wanted to understand real estate from the inside.

 

At the Web site: REALTOR.org/realtormag

 

Be a Media Favorite

When news reporters need the scoop on real estate, you can be the one they call. Hear expert advice on presenting yourself on camera, saying the right things, and working productively with local press.

 

How to Create an Emergency Fund

A financial safety net can help you avoid plunging into debt or robbing money from your retirement account if you’re short on income or face unexpected costs.

 

Sales Coach: The Perfect Showing

Learn practical tips for highlighting one-of-a-kind home features, answering buyers’ questions, and helping prospects get a feel for the neighborhood.

 

Buyer's Guide: Data Security

Check out all the new security products on the market to help you keep your data secure, avoid theft, and recover stolen software. Plus, best practices on data backup.

 

Handouts for Customers: Educate Buyers and Sellers

You can print them and distribute to prospects, or use them as content for your Web site and newsletters. They’re packed with useful information for every step of the buying and selling process.

 

Architecture Guide: Residential Styles

Can you tell a Cape Cod from a California bungalow? Use our fully illustrated guide of residential styles to become more knowledgeable about the homes in your market. 

 

Daily Real Estate News: Free E-Newsletters

Every day we round up the top real estate headlines from around the country to keep you updated on the latest industry happenings.

 

 

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