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September 2008 Table of Contents

REALTOR® Magazine: The business tool for real estate professionals.

 

Voices

President

Editor

Letters

 

 

Real Life

 

Federal Legislation

Congress and the President come together to pass an ambitious bill to address the housing slowdown from multiple standpoints.

 

Economy

Fannie Mae and Freddie Mac gain strength via federal support.

 

Market Pulse

Indexes of recent sales activity and projections for the next six months.

 

Home

Selling “green” features.

 

Technology
Solid backup strategies can allow you to recover your essential data quickly after a crash.

 

Cool Tools

-Keep clients off the scent

-Let the power flow

-Listen to the feedback.

 

Safety
Are you doing all you can to stay safe on the job?

 

Ethics

Putting offers and contracts into writing isn’t a must, but it’s best.

 

In Court

Appellate court allows a class action suit alleging RESPA violations to proceed.

 

Selling

Twilight open houses may draw potential buyers you’d otherwise lose.

 

Your NAR

-Complete your Code of Ethics training soon.

-Remind customers that it’s a great time to buy.

 

 

For Brokers

 

A Great Time to Expand

Struggling brokerages make tempting acquisition targets, but making a merger work isn’t a cakewalk.

 

Standouts

Columbus Realty & Financial Services By mastering REO sales, a St. Louis brokerage turns a market slowdown into a growth opportunity.

 

Features

 

How Consumers Really Think

Buyers and sellers can behave in surprising ways. Understanding what drives their actions—and inactions—will help your business relationships thrive.

 

Exclusive: Presidential Candidate Q&A

We ask the Republican and Democratic presidential contenders to detail their stands on issues that affect you.

 

Life is . . . One Long Negotiation

You can’t get through even one day without the need to negotiate. So if you have to do it, why not get better at it? 

 

Success Story

A Nebraskan sales associate splits her time between first-time home buyers and the National Guard.

 

Law

Following a few simple rules can reduce your risk of an audit by the IRS.

 

Commentary

A square footage standard is needed in our industry. 

 

Last Word: Jonathan Rose

Developer Jonathan Rose explains why “smart growth” matters to communities.

 

At the Web site: REALTOR.org/realtormag

 

How to Make Relocating Clients Happy

It’s the little things that really make a difference when working with clients who are moving to a new city or state. Sales Coach columnist Kelle Sparta shares tips for easing the big transition.

 

Quiz: Staying Safe on the Job

Are you unknowingly putting yourself at risk when you’re at showings, working at the office, or arranging client meetings? Take our interactive quiz and forward it to your colleagues.

 

Let’s Twitter

Valuable marketing and communication tool, or mindless waste of time? Mr. Internet covers the pros and cons of this latest trend in text messaging.

 

Buyer's Guide: Automatic Marketing Tools

Staying top of mind with prospects doesn’t have to be an all-encompassing job. This month’s guide covers new products that make memorable marketing a snap.