Sales & Marketing

Featured This Month

You won’t get through even one day without the need to negotiate. So if you have to do it, why not get better at it? Experts share strategies for painless negotiations.

Buyers and sellers can behave in surprising ways. Understanding what drives their actions—and inactions—will help your business relationships thrive.

At a time when inventories are high, you can bring more exposure to your listings by holding open houses on weeknights. Here’s how.

It’s often the little things that have the biggest impact with buyers who are moving to a new city or state. Sales Coach Kelle Sparta shares tips for easing the transition.

The parallels between military service and real estate sales may not seem immediately apparent, but the two careers have a lot in common.

Understand buyers’ financing needs and assemble a well-rounded range of options to keep transactions moving.

With no dining or family room, this secluded California home could have lingered on the market. But a mother-daughter team was up to the challenge.

Handouts for Customers

Help walk your clients through every step of the real estate process. Use these free handouts in your marketing materials, Web sites, and other communications with customers. Just download and distribute.

Tip of the Month

Credit scores are more important than ever to lenders. The best way for buyers to improve their score is to pay their bills on time, even if they can afford only the minimum payment. Read more>