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A consistent, well-executed follow-up strategy keeps past clients and customers close--the best way to ensure steady referrals and repeat business. These tips and resources will help you create a follow up plan that works.

Web Sites for Newsletter Ideas
There's a World Wide Web of info you can share with customers, providing you give proper credit.

Do You Dread Holding a Customer Event?
Make it fun and painless with these practical planning tips.

Twenty Great Customer Events
You can party until you drop with all these great ways to say "thank you" to your customers.

   
What Consumers Want

Ask Mr. Internet: Automate Your E-Marketing

Sales Coach: Build and Keep Your Leads

Sales Coach: Give Customers the VIP Treatment

Blanche Evans: Turning Old Business Into New Business
   
Customer Feedback Surveys: The Key to Customer Satisfaction
Developing a Follow-Up System
 
    Developing a Follow-Up System
Post-closing Strategies
 
    12 Simple Ways to Stay in Touch
    Great Closing Gifts
    A Gift That Keeps on Giving
Improving Customer Satisfaction
 
    4 Ways Customers Judge Your Service
    4 Reasons Customers Don’t Come Back—and Solutions for Keeping Them
Building Referrals
 
    10 Innovative Ideas for Building Referrals
    8 Great Referral Builders
    21 Story Ideas for Your Newsletter
    22 Great Customer Appreciation Events
    Tips for Painless Events
Bright Ideas: Customers for Life
 
    Bright Ideas: Keeping Customers for Life
Code of Ethics: Customers for Life
 
    Code Of Ethics: Keeping Customers for Life
Quiz: Customers for Life
 
    Quiz: Keeping Customers For Life
More Resources: Customers for Life
 
    More Resources: Customers For Life