Promoting the At Home with Diversity Course

Ideas for Promoting your Course

• Start advertising your course as soon as possible. Courses that are offered for continuing education credit often have the best attendance. Call your state real estate association or state real estate commission for more details about qualifying the course for continuing education credit.
  
  
• It is a good idea to invite managers, brokers and association executives to your first course. They can help promote diversity throughout their organizations, and help you promote the At Home With Diversity course in the future.
  
  
• You are welcome to use advertising information from the Diversity section of REALTOR.org. For additional promotional material, please call 800/874-6500 extension 1201, or 202/383-1201.

Talking Points

Understand your market and create the successful business you deserve! NAR's At Home With Diversity® certification program shows you how.

This is your best chance to learn powerful strategies in dealing with changing demographic patterns within your market area quickly and effectively. And you will learn in a way that will arouse your interest and keep your attention. Created by the National Association of REALTORS® and approved by the U.S. Department of Housing and Urban Development, At Home With Diversity® is an enlightening certification course for real estate professionals. The course gives participants insight into patterns of thought and behavior and the power to change patterns that can hinder potential business relationships

The course will:

• Explain the possibilities of respecting differences, while maintaining equal treatment
• Explain the differences in cultural style that impact real estate transactions
• Demonstrate how to build successful business relationships
• Provide marketing approaches that fit the cultural patterns of different ethnic groups

Find more information in these frequently asked questions about At Home With Diversity®

Use this press release or opinion editorial as is, or adapt it to spread the word about your At Home With Diversity® class.