Field Guide to Fee For Service
(Updated March 2007)
Fee for service, also known as menu marketing or unbundling, is a different way of pricing real estate services. Find out who is using the fee for service system in their real estate business, the latest news about this method and starting a fee-for-service business. (D. Foligno, Project Specialist)
Contents:
Fee-for-Service in the News | Starting a Fee-for-Service Business | Books, eBooks & Other Resources
Partial List of Services Menu
Digital photos
Scheduling showings
Ordering and reviewing title work
Home warranties
Help with required seller disclosure
Prequalifying buyers
Color handouts
Source: How to join the growing number of brokers who offer a menu of real estate services, (Real Estate Broker's Insider, May 1, 2000, p. 1, 4.).
Fee-for-Service in the News
Unbundling services: Just What the Client Ordered, (REALTOR® Magazine, April 2007).
Stellar strategy brings success, (Dayton Business Journal, Dec. 8, 2006).
Emerging fee-for-service option to traditional model, (www.ezinearticles.com, June 26, 2006).
A la carte service: limited appeal?, (REALTOR® Magazine, Feb. 2005).
REALTORS® engage in turf battle with discounters, (Christian Science Monitor, Nov. 29, 2004).
Fee-for-services vs. discounted fees: Understand the difference and prosper!, (National Association of Real Estate Consultants, 2001).
Commission vs Fee-for-service, (Realty Times, Jan. 7, 2000).
Starting a Fee-for-Service Business
Help-U-Sell gains converts, (Denver Business Journal, Apr. 30, 2004).
Fee-for-Service Options, (REALTOR® Magazine Online Listing Toolkit).
Taking the fee-for-services plunge: So-called menu marketing isn't just for speciality brokerages anymore, (REALTOR® Magazine, Oct. 2000).
eBooks & Other Resources
Books, Videos, Research Reports & More
The resources below are available for loan through Information Central. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call Information Central at 800.874.6500 for assistance.
Fee-for-service real estate: the logical solution, (REEA Journal, 2002-2003, p. 55-60).
Fee/business model update, 2001, Part 3 of 3, (Real Estate Professional, Jan./Feb. 2002, p. 52-53).
Real estate a la carte, (Chicago, IL: Dearborn Trade, 2001). HD 255 G375
Fee/business model update, 2001, Part 2 of 3, (Real Estate Professional, Nov./Dec. 2001, p. 63).
Fee/business model update, 2001, Part 1 of 3, (Real Estate Professional, Sept./Oct. 2001, p, 84).
Fee-for-service beginning to take root. Most still unsure what to charge, (Agency Law Quarterly, Spring 2001, p, 16-17).
Field Guides & More
These Field Guides and other resources in the Virtual Library may also be of interest:
>> Have an idea for a new Field Guide? Click here to send us your suggestions!
The inclusion of links on this Field Guide does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked to this Field Guide complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.
