Field Guide to Sales Techniques
(Updated May 2008)
Get top selling tips from NAR and other sources. Learn what works and what doesn't work in real estate sales. Most importantly, find out which sales techniques successful REALTORS® use. (A. Siudzinski, Information Specialist)
Contents:
Selling Tips | Real-Life Selling Techniques | Books, eBooks & Other Resources
1,200 Sales Tips for Real Estate Professionals from The National Association of REALTORS®
1,200 Great Sales Tips for Real Estate Pros brings together all the best and most practical business-building ideas from REALTOR® Magazine's popular annual “list issue” in a simple, easy-to-use format. This unique guide is perfect for learning the business or mastering the tactics and techniques most effective for growing your business.
Order online or by calling NAR's Information Central at 1-800-874-6500.
Selling Tips
5 tips for selling a vacant home, (RISMedia, Apr. 8, 2008).
Sales techniques for real estate pros, (homebuying.about.com, n.d.).
8 habits of highly successful sales associates, (Florida REALTOR®, Nov. 2007).
Eco-savvy selling, (REALTOR® Magazine, Sept. 2007).
10 survival skills in a slowing market, (REALTOR® Magazine, Aug. 2006).
How to . . . sell without turning off clients or prospects, (Texas REALTOR® , Mar. 2006).
Tips for selling a house that won't sell, (Houston REALTOR®, Feb. 2006).
Real-Life Sales Techniques
How I Sold It: 'Tis the Season to Think Out of the Box, (REALTOR® Magazine Online Exclusives, Jan. 2008).
How I sold it: Atlanta investment gem, (REALTOR® Magazine Online Exclusives, Nov. 2007).
How I sold it: A Fixer-Upper Fit for Royalty, (REALTOR® Magazine Online Exclusives, Nov. 2006).
How I sold it: A Villa and its Contents, (REALTOR® Magazine Online Exclusives, Sept. 2006).
Life-stage selling, (REALTOR® Magazine, Apr. 2006).
Sales tips from the top 300 REALTORS®, (REALTOR® Magazine, Sept. 2001).
eBooks & Other Resources
eBooks.realtor.org
The following ebooks and digital audiobooks are available to NAR members:
10 Immutable Laws of Power Selling (Adobe eReader)
The Method of Selling (Adobe eReader)
The Ultimate Sales Machine (OverDrive Audio Book)
The Best Damn Sales Book Ever (Adobe eReader)
New Sales Speak (Adobe eReader)
Books, Videos, Research Reports & More
The resources below are available for loan through Information Central. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call Information Central at 800.874.6500 for assistance.
Consultative closing, (New York, NY: AMACOM, 2007). HF 5438 B43
Stop acting like a seller and start thinking like a buyer: improve sales effectiveness by helping customers buy, (New York, NY: Wiley, 2007). HF 5438 Ac9
Real estate marketing and sales essentials: steps for success, (Mason, OH: Thomas Nelson Publishers, 2006). HD 1387 H18
No more cold calling: the breakthrough system that will leave your competition in the dust, (New York NY: Time Warner Book Group, 2006). HD 1375 B56
Field Guides & More
These Field Guides and other resources in the Virtual Library may also be of interest:
Field Guide to Sales Closings
Field Guide to Surviving & Thriving in a Slower Market
Field Guide to Selling New Homes
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The inclusion of links on this Field Guide does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked to this Field Guide complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.
