Field Guide to Using Digital Video as a Marketing Tool
(June 2008)
With YouTube practically a household word and digicams and video-editing software becoming ever more sophisticated and affordable, digital video is suddenly where the action is. Property sellers and real estate professionals alike are finding out how easy and effective it is to create and post homemade virtual tours, neighborhood guides, and other videos to help sell real estate. This Field Guide explores why and how to market real estate using videos on the Web. (A. Siudzinski, Information Specialist)
Contents:
Why Use Video in Online Marketing? | Getting Started Online | Useful Websites | Books, eBooks & Other Resources
Coney & Shepherd Realtors Home Show 10-14-06
Overland Park, KS, Pat Hill Team RE/Max First REALTORS®
Using video in your real estate marketing, (Future of Real Estate Marketing, June 13, 2008).
America's smartest home videos, (Florida REALTOR®, May 2008).
Realty viewpoints: video impacts online marketing for housing, (Realty Times, Jan. 14, 2008).
President's Report: Technology can broaden our reach, (www.realtor.org, Mar. 6, 2007).
Sellers shoot for YouTube hits; Online videos could be another marketing tool for agents to lure home buyers into market, (Chicago Tribune, Mar. 9, 2007).
The 'YouTubing' of real estate; Home sellers are starting to incorporate streaming videos in their promotional Web sites, (CNNMoney.com, Mar. 2, 2007).
Local online video poses opportunities, says Borrell Associates, (Realty Times, Feb. 14, 2007).
Broker bucks trend in marketing real estate on YouTube, (East Bay Business Times, Jan. 19, 2007).
Video podcasts: Show off the house and yourself; Capture more listings and attract more buyers with video podcasts that put you on the cutting edge of innovation, (REALTOR® Magazine, Nov. 2006).
All the kids are doing it..., (Center for REALTOR® Technology Blog, Nov. 2, 2006).
Real estate Agents bear witness...The rise of video is upon us, (The Property Monger, Oct. 9, 2006).
Using video and YouTube to sell real estate, (The Real Estate Bloggers, July 24, 2006).
Getting Started Online
How to make a YouTube video, (eHow, 2008).
Anyone can produce, and star, in a video--just like mine, (Wall Street Journal, Feb. 8, 2007). Q
Online video in the real estate industry, (Realty Thoughts, Jan. 15, 2007).
How to upload a video to YouTube: How to get your videos in front of millions of people, for free..., (WebVideoZone, 2007).
What Is Video Blogging? The Basics of Video Blogging, or Vlogging, (About.com, 2007).
YouTube explained -- Overview of the Google video sharing tool, (About.com, 2007).
A short course in digital video, (Short Courses Publishing, 2006).
Digital video essentials: How to pick the perfect camcorder and shoot like a pro, (Macworld, Aug. 4, 2006).
Video Camera Tutorials, (Media College) - Step-by-step guides to various aspects of using a video camera.
CNET Reviews: Camcorders - Reviews and comparisons of digital video cameras from the technology experts at CNET.
Digital video tutorial, (University of Mary Washington). - A detailed, easy-to-understand guide to creating a digital video and making it available on the Web.
eBooks & Other Resources
eBooks.realtor.org
The following ebooks and digital audiobooks are available to NAR members:
Put Your Business Online (Adobe eReader)
Digital Video Essentials: Shoot, Transfer, Edit, Share (Adobe eReader)
Digital Video for Dummies, 4th Edition (Adobe eReader)
Videoblogging for Dummies (Adobe eReader)
Field Guides & More
These Field Guides and other resources in the Virtual Library may also be of interest:
Field Guide to Marketing with Blogs
Field Guide to Digital Cameras & Photography
Field Guide to Marketing Tips for REALTORS®
Field Guide to Effective Online Marketing
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The inclusion of links on this Field Guide does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked to this Field Guide complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.
