Surround Sound Campaign

The NATIONAL ASSOCIATION OF REALTORS® Surround Sound Campaign works directly with state and local REALTOR® associations to get the word out to consumers about the opportunities for buyers in today’s housing markets.  The program helps REALTORS® share the real story about their markets and generate authentic optimism with consumers.

Surround Sound Strategy

Just like at the movies, the Surround Sound strategy is coming at consumers from all sides of the theater. By dovetailing with NAR's Public Awareness Campaign, the Surround Sound Initiative helps to surround consumers with messages about the opportunities currently available to them in today's housing markets. The messages are backed by statistics and solid logic to make a very plausible case for buying a home now.

Surround Sound Toolkit

The campaign offers state and local associations a toolkit to help get the show on the road. Feel free to download the PDF toolkit from this site Click the links below to download each section of the toolkit.

• Cover and Contents (PDF: 3.67MB; updated 10/23/08)
• Introduction (PDF: 1.37MB; updated 10/23/08)
• Putting the Toolkit to Work (PDF: 1.6MB; updated 10/23/08)
• Messaging and Talking Points (PDF: 3.68 MB; updated 11/21/08)
• Additional Reference Material (PDF: 2.20MB; updated 11/24/08)
• Sample Articles (PDF: 3.6MB; updated 11/24/08)
• Training Session Reference Materials (PDF: 1.3MB; updated 10/23/08)

If you prefer a hard copy of the kit, simply send an e-mail to Liz Giovaniello at lgiovaniello@realtors.orgPlease note that hard copies of the toolkit are not as up-to-date as the online version.  Thank you.