Technology: REALTOR® Secure Program benefits
Why Certify for the REALTOR® Secure Program?
Consumers Want Security
Reports of hacking, stolen consumer and identity theft have consumers very concerned about information security. Today, consumers want assurance that their personal information is safe.
Prevent Loss of Business Assets
Stop the use of your business assets by unauthorized users. Your listings and other information need protection from misappropriation and illegal uses that can cause lost revenue and create ill will.
Reduce Cost of a Business Interruption
Viruses, trojans and worms are attacking systems at an alarming rate. Every day, more threats are created. Re-establishing an e-commerce presence, the loss of a sale or a missed contact can be costly. The cost of being without a Web presence, e-mail or Internet capabilities is immeasurable.
Avoid Threats to Reputation and Financial Position
Financial and resource outlay is minimal compared to the costs associated with the reactive hiring of security specialists in addition to the loss of revenue and goodwill that can result from a compromise.
Steps to certifying
- address information security in a practical, realistic comprehensive manner
- increase the ability to manage and survive an accident, disaster or attack
- demonstrates an appropriate level of information security
- confirms the trusted advisor role
Key benefits of the REALTOR® Secure program
| From | To | Benefits |
| NAR & Third Party Evaluators |
MLSs | -New NAR standard for protecting consumer and listing information -Avoid lost time and productivity caused by viruses and hackers. -MLSs must be concerned about data security -Brokers will have a higher level of confidence in MLSs with certification |
| NAR | Brokers | -Avoid lost time and productivity caused by viruses and hackers. -Consumers trust certified brokers, knowing their information is secure -Brokers benefit from referrals from clients satisfied with their level of attention to privacy and security -Consumers can work with any broker, but are more satisfied working with one who keeps up with the industry |
| MLSs | Brokers | -Work with a certified MLS because your listing information is protected -Broker receive a discount to obtain the certification if achieved within a specific period of time |
| Brokers | Consumer | -Work with a broker who protects your listing information -Demonstrate your role as a trusted advisor |
