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NATIONAL ASSOCIATION OF REALTORS®
2004 Annual Report: NAR's Core Purpose and Principles

NAR operates with a core purpose of being the business and public policy advocate for REALTORS®. NAR leaders articulate this purpose based on the organization’s core values:

  • The right to own, use, and transfer real property
  • Private enterprise, free market, and collective action
  • The highest standard of professional ethics, conduct, and business practices

    NAR's Objectives

    NAR strives to be the collective force influencing and shaping the real estate industry. It seeks to be the leading advocate of the right to own, use, and transfer real property; the acknowledged leader in developing standards for efficient, effective, and ethical real estate business practices; and valued by highly skilled real estate professionals as crucial to their success. NAR seeks to keep the REALTOR® as the first point of contact and central to the transaction.

    2004 Strategic Plan for 2005

    1. Transaction
  • Strategic Objective: NAR will change its focus and scope to embrace and advocate for expanding the REALTOR® role in managing the entire transaction.
  • Initiative: Develop language that communicates in transactional, rather than in brokerage, terms.

    2. Packaging
  • Strategic Objective: NAR will support member efforts to offer packages of services to consumers for their complete real estate-related needs.
  • Initiative: In 2005, develop a white paper to support development of real estate-related business models that enhance the first point of contact and member profitability.

    3. Specialty Services
  • Strategic Objective: NAR will recognize the value of existing and new specialty groups and will provide each NAR member with appropriate products and services.
  • Initiatives: 1) Each member will be able to access services from NAR specific to their specialties and 2) NAR’s structure will be appropriate for providing services to specialty groups.

    4. Data Security
  • Strategic Objective: NAR will lead the real estate industry in protecting member data, transaction data, and an efficient marketplace.
  • Initiative: Support the work product of the Data Security Work Group.

    5. Political/Regulatory/Legislative/Judicial
  • Strategic Objective: NAR will be the strongest and most effective advocacy group relating to property rights and real estate issues in the political, regulatory, legislative, and judicial arenas.
  • Initiative: Evaluate existing political, regulatory, legislative, and judicial policies, programs, and processes on an ongoing basis to improve NAR’s effectiveness.

    6. Diversity
  • Strategic Objective: NAR will strengthen its role in fostering property ownership and association involvement within diverse market niches, such as single-parent households, ethnic minorities, and seniors.
  • Initiatives: 1) Serve as a clearinghouse for information on diverse market niches and recruiting diverse salespeople, and 2) Enhance leadership and involvement opportunities in NAR by a leadership-development program.

    For more about NAR and its history, go to the About NAR page at REALTOR.org.