NATIONAL ASSOCIATION OF REALTORS®
2004 Annual Report: Benefits of Membership

Products and Services

NAR carefully safeguards the REALTOR® brand, as well as all the brands housed within the REALTOR® organization. In 2004, NAR continued to leverage its brand name with major corporations, which offered members even more products and services at special savings.

• REALTOR VIP® Alliance Program NAR’s member benefits program provides members with discounts or valuable added benefits from major national corporations. In 2004, NAR added new partners, including Entertainment Publications, Lexmark, and National Interbank, and entered extended-term partnerships with American Home Shield, eNeighborhoods, Federal Express, and Nextel.
  
  Hundreds of thousands of NAR members are taking advantage of REALTOR® VIP Alliance Program offerings. The savings can add up, often to many times more than the annual NAR dues payment of $64. In addition, the program generates more than $3 million in non-dues revenue annually—money that’s used by NAR to cover new or expand existing programs.
  
• REALTOR® University NAR's online education portal continued to experience consistent growth throughout 2004: Year-to-date revenue is 26 percent higher than last year at this time. As the exclusive provider of online courses leading to the Accredited Buyer Representative (ABR®), Accredited Buyer Representative Manager (ABRM®), and the Certified International Property Specialist (CIPS) designations, REALTOR® University leads the industry in online real estate education. More than 7,000 real estate practitioners have taken advantage of online education available through REALTOR® University since its debut in 2002. REALTOR® University offers online courses ranging from listing and sales to managing change to association management. In addition, it offers local REALTOR® boards and associations the opportunity to earn non-dues revenue by providing quality online education to their members via the REALTOR® University Affiliate Program. Currently, there are 38 participants in the affiliate program.
  
• e-PRO® The ® certification program, which teaches NAR members how to incorporate the latest Internet technology into their business, develop an Internet marketing plan, and create online and e-mail marketing strategies, is the fastest-growing certification program within NAR. Continuing education credits for e-PRO® are now available in 21 states, including Arizona, California, Colorado, Georgia, Idaho, Illinois, Iowa, Michigan, New Mexico, North Dakota, Ohio, Oklahoma, Oregon, Rhode Island, South Dakota, Tennessee, Texas, Vermont, Washington, and Wyoming.