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![]() From the Print Magazine
Published June 2006
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WEST REGION
JENNIFER HEINZEN
Heinzen savors a successful real estate deal about as much as a 98-point cabernet. She studied wine and viticulture in college and then joined a firm that specialized in wine industry consulting and mergers and acquisitions. Before long, Heinzen changed course, earning her broker's license and joining a boutique real estate company in Napa Valley. A demanding niche: Winery deals are excruciatingly complex, with each transaction often involving agricultural, commercial, and residential property, says Heinzen, who closed $18.7 million in sales on 11 transaction sides in 2005. The business also requires patience and diligence; most wineries take a year or more to sell -- if they're priced right, she says. Marketing maestro: Heinzen has developed a comprehensive database of wine properties for sale that she says draws heavy traffic to the brokerage's Web site, www.wineryxrealestate.com. For more exposure, she advertises heavily in small, niche wine-industry publications and makes herself available for media interviews. Personal time: When she's not working, Heinzen may be competitively jumping or training her two horses, snowboarding in the Sierra Nevadas, or, of course, visiting one of her favorite wineries. |
JENNIFER HEINZEN, 28 Broker Associate, Director of Winery and Vineyard Sales WineryX Real Estate St. Helena, CA www.jennyheinzen.com |
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