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From the Print Magazine
Published June 2006

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WEST REGION
JENNIFER HEINZEN

Heinzen savors a successful real estate deal about as much as a 98-point cabernet. She studied wine and viticulture in college and then joined a firm that specialized in wine industry consulting and mergers and acquisitions. Before long, Heinzen changed course, earning her broker's license and joining a boutique real estate company in Napa Valley.

A demanding niche: Winery deals are excruciatingly complex, with each transaction often involving agricultural, commercial, and residential property, says Heinzen, who closed $18.7 million in sales on 11 transaction sides in 2005. The business also requires patience and diligence; most wineries take a year or more to sell -- if they're priced right, she says.

Marketing maestro: Heinzen has developed a comprehensive database of wine properties for sale that she says draws heavy traffic to the brokerage's Web site, www.wineryxrealestate.com. For more exposure, she advertises heavily in small, niche wine-industry publications and makes herself available for media interviews. Personal time: When she's not working, Heinzen may be competitively jumping or training her two horses, snowboarding in the Sierra Nevadas, or, of course, visiting one of her favorite wineries.



JENNIFER HEINZEN, 28
Broker Associate, Director of Winery and Vineyard Sales
WineryX Real Estate
St. Helena, CA
www.jennyheinzen.com
winner photos

BEN BABAZADEH HAROLD BAGWELL DAYNA BLUMEL JESSICA KELLY BRUEHL JASON BUCKNER AMIE CHILSON ROB CLAPP STEVEN HADDAD KIRK HANSEN JENNIFER HEINZEN JENNIFER HIBBARD JESSICA HORTON KATIE JOHNSON CHRISTIE LEE KINCHEN MIKE KORIN PENNY LIU GRANT MANNING CARA MANTOVANI BO MENKITI AMSI MORALES STACY PEARDON MATT R. POWELL JOSE RIVERA SINCLAIR SHONTELL RUCKER DAVID SCHER JASON SHOAF VIKTORIA TELEK RUSTAN TONGG ALEX WANG MICHELE WESTFORD