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Marketing your brokerage Analyzing the Business Climate |
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 Setting Marketing Strategies Analyzing the Business Climate Creating Your Market Identity Planning Your Advertising Coordinating Company and Salesperson Marketing Developing Public Relations Strategies Enhancing Customer Service |
Analyzing Your Current Status with Customers Before you begin planning a marketing campaign to gain new customers, it’s important to know what past customers and future prospects already think of you. To help you understand how customers perceive your company and also what characteristics they value in a real estate company, develop a survey such as the one below. Customer Perception Survey First ask participants to rank different company characteristics on a scale of 1 to 5, then ask them to rate your company and three or four competitors on how well they fulfill each need. In preparing your marketing approach, give extra weight to those characteristics that customers consider most important.
TIP: Don ‘t tell survey participants which company you represent when conducting the survey or it may skew results. 5 Tips for Writing Better Surveys > |
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