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Fifteen Benefits of
Working with a
Buyer’s Representative

  Advanced tip

Understanding Agency
  Broker tip

Contract Terms for Buyer’s Representatives
  
Qualifying the Buyer
  Advanced tip

How Well Do You Listen?
  Advanced tip

Who Are Today’s Buyers?   Advanced tip

Advanced: Psychographics
—Understanding
Buyer Motivation


Prospecting for Buyers

Working with
Internet-Empowered
Buyers


Servicing the Buyer
  Advanced tip

Closing the Deal
  Advanced tip

Due Diligence and Disclosure
  Advanced tip

Staying Safe While Showing Homes
  Broker tip

When to Call It Quits

Quiz: Buyer’s Representation

Bright Ideas: Working With Buyers

Code of Ethics: Working with Buyers

More Resources: Working with Buyers

Vendor Resources: Working with Buyers
  SERVICING THE BUYER

Developing a Winning Offer

Some factors to consider in setting an offer price are:
  • The listing price of the property. Do your own competitive market analysis to determine if the listing price is reasonable.
  • The real estate market. Determine recent trends in the sale price vs. listing price of properties to determine the market’s strength.
  • The condition of the property. Estimate the cost to repair deferred maintenance on the property and to replace major components that are near the end of their useful lives. These costs should be deducted from the offer price if the seller is not going to remedy defects before closing.

TIP: Develop a quick reference list of how long different home components and major appliances last and how much they cost to replace. Local vendors or manufacturers’ Web sites are good sources of information.

Ways to Have Your Offer Come Out on Top
  • Analyze the comparables before formulating your offer. Be prepared to explain to the buyers (and the sellers during the negotiation) why seemingly similar neighborhoods have different average prices and which homes are true comparables.
  • Assess the strength of the market.Strengthen your negotiating position by knowing which markets are active, which are overbuilt, and which are taking off.
  • Meet with the sellers’ representative. Find out what the seller expects from the transaction—a quick closing, a top-dollar offer, and a big downpayment. Then tailor your offer to those needs.
  • Determine what's included in the price. Who will pay for repairs, closing costs, commissions? What fixtures will be sold with the house?
  • Get the paperwork in order. Be sure the offer is typed, clearly presented, and includes all necessary addenda, buyer qualification information, and signatures. A cover letter from you humanizes the offer.
  • Determine the best way to present the offer. Salespeople disagree as to whether offers should be presented in person or electronically. Some like the personal touch, while others prefer to keep things at arm's length.

TIP: Many people find it harder to reject a fact-to-face offer. Personal encounters also allow you to work out areas of contention more quickly. —From Power Real Estate Negotiationby William Pivar and Richard Post (out of print)

Buyer's Checklist

The following items are typically contained in a purchase contract (but study each contract carefully for variations before the buyers sign):
  • Personal property to be included or excluded from the sale
  • Who pays for required repairs or retrofits
  • The buyers’ inspection rights
  • The sellers’ disclosure obligations
  • The sellers’ obligation to maintain the property
  • What the seller warrants about the property
  • What happens if either party doesn’t comply with the contract
  • What date the sellers will vacate and contingencies for noncompliance

5 Things to Know Before You Negotiate

1. What is the highest price the buyers will pay?

2. What negotiating points will the buyers give in on and what is each worth to them?

3. Are the buyers prepared to walk away from the deal?

4. What contingencies must the buyers have as part of the deal?

5. What impact does time play for either the buyers or the sellers?

Closings, next page >
   
 
 
 
Keep it Legal
A dual agent of the buyer must exercise caution in not violating duties owed to the seller in conducting a second comparative market analysis. The dual agency agreement may prohibit this.

Keep It Ethical
Remember that your first duty is to promote the interest of your client. Article 1
 
 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Keep It Ethical
Encourage the buyer to include all important terms of the sale in the written purchase agreement. Article 9