HOME | ABOUT US | CONTACT US
YOUR INTERACTIVE MAGAZINE
REALTOR.ORG/realtormag
.


  SALES MEETING TOOL KIT:
CONVERTING EXPIREDS

 


Introduction

Component 1: Facilitator Talking Points

Component 2: Agenda

Component 3: Handout 1: 7 Sure-Fire Ways to List Expireds

Component 4: Handout 2: A Expired Prospecting Plan

Component 5: Activity 1: Responding to Expireds' Objections

Component 6: Responding to Expireds' Objections Answer Sheet

Component 7: Handout 3: 10 Questions to Ask Expired Sellers

Component 8: Activity 2: Role Play—Expireds Up Close

Component 9: Activity 2: Role Play—Expireds Up Close—Discussion Directors

Component 10: Handout 4: 6 Warning Signals That an Expired Won’t Sell
  Handout 3
Component 7: 10 Questions to Ask Expired Sellers

Understanding how effectively the previous salesperson marketed an expired listing is critical both to getting that listing, and pricing and marketing it in a way that will sell. Use the questions below to learn more about the previous salesperson's approach.
  1. What sort of marketing plan was your previous sales associate using?
  2. How often was your home advertised? In what media (newspaper, home magazines, etc.?)
  3. How many open houses were held?
  4. How many offers did you receive for the house? If offers were received, why weren’t they accepted?
  5. Why do you think your house didn’t sell?
  6. Did you lower the price during the time the house was listed?
  7. What more do you think your salesperson could have done to market your house?
  8. Did your salesperson give you regular progress reports on selling and marketing activity? If so, how often?
  9. Did you make minor repairs, keep the house clean, and vacate the home during showings?
  10. Are you still committed to selling your home in a timely fashion?

Role Play—Expireds Up Close >