 |  | PREPACKAGED SALES MEETING: FAIR ADVERTISING PRACTICES | |
|  Fair Advertising Practices, Introduction Component 1: Facilitator Talking Points Component 2: Agenda Component 3: Handout 1, Who is protected by Fair Housing? Component 4: Suggestions for a Company Fair Housing Policy Component 5: Activity 1, Say It Fairly Quiz Component 6: Activity 1, Quiz Answers Component 7: Handout 3, What's in A Word? Component 8: Activity 2, Advertising Critique Component 9: Activity 2, Suggested Ad Changes Component 10: Handout 4, Avoiding the Selectivity Trap Component 11: Activity 3, Let's Play Ad Agency Component 12: Activity 3, Ad Creation Tips Component 13: Other Resources | Component 2: Agenda Welcome ( 1 min.) True stories (2 min.) Background and objectives (2 min.) In this meeting we will:
Handout 1: Who Is Protected by Fair Housing (5 min.) Review the groups covered by fair housing legislation, and a few exceptions. Handout 2: Your Company’s Fair Housing Policy (5 min.) Review your own guidelines for nondiscrimination. Activity 1: Say It Fairly (5 min.) Test your advertising phrases that may violate fair housing laws. Handout 3: What’s In A Word? (5 min.) Learn which words will get you in fair housing hot water. Activity 2: Advertising Critique Use your knowledge to recognize and eliminate fair housing violations from some sample ads. Handout 4: Avoiding the Selectivity Trap ( 5 min.) Review these easily overlooked mistakes in ad design and placement that can result in fair housing violations. Activity 3: Let’s Play Ad Agency (10-15 min.) Use your creativity to develop effective, compliant ads. Total: 55 min. Adjourn Component 3: Handout 1, Who is Protected by Fair Housing? > |