 |  | PREPACKAGED SALES MEETING: FAIR ADVERTISING PRACTICES | |
|  Fair Advertising Practices, Introduction Component 1: Facilitator Talking Points Component 2: Agenda Component 3: Handout 1, Who is protected by Fair Housing? Component 4: Suggestions for a Company Fair Housing Policy Component 5: Activity 1, Say It Fairly Quiz Component 6: Activity 1, Quiz Answers Component 7: Handout 3, What's in A Word? Component 8: Activity 2, Advertising Critique Component 9: Activity 2, Suggested Ad Changes Component 10: Handout 4, Avoiding Selectivity Trap Component 11: Activity 3, Let's Play Ad Agency Component 12: Activity 3, Ad Creation Tips Component 13: Other Resources | Component 4 Suggestions for a Company Fair Housing Policy While having a written fair housing policy does not guarantee that a company will not be charged with violations of the Fair Housing Act, it does provide guidelines for sales associates and serves as evidence of the company’s intent to provide equal opportunity to all customers. Use these guidelines as a starting point for developing a company fair housing policy. 1. Develop a written statement of the company’s public commitment to policies of nondiscrimination in all real estate activities, including advertising. 2. Distribute this policy to all sales associates and ensure that all associates receive training in fair housing compliance. 3. Assign a company “fair housing officer” to keep current on any law changes and to answer questions on fair housing issues that arise. 4. Develop an “equal service report” to ensure that all prospects are asked the same qualifying questions. Encourage associates to retain copies of these reports for two years as proof of fair treatment. 5. Keep records of all advertisements and ad placements for two years as proof of fair advertising policies. 6. Monitor associate behavior for possible discrimination and take action to correct failures in performance. Excerpted from Don’t Risk It: A Broker’s Guide to Risk Management, 2nd edition, published by the NATIONAL ASSOCIATION OF REALTORS®. Component 5: Activity 1, Say It Fairly Quiz > |