 |  | PREPACKAGED SALES MEETING: FAIR ADVERTISING PRACTICES | |
|  Fair Advertising Practices, Introduction Component 1: Facilitator Talking Points Component 2: Agenda Component 3: Handout 1, Who is protected by Fair Housing? Component 4: Suggestions for a Company Fair Housing Policy Component 5: Activity 1, Say It Fairly Quiz Component 6: Activity 1, Quiz Answers Component 7: Handout 3, What's in A Word? Component 8: Activity 2, Advertising Critique Component 9: Activity 2, Suggested Ad Changes Component 10: Handout 4, Avoiding Selectivity Trap Component 11: Activity 3, Let's Play Ad Agency Component 12: Activity 3, Ad Creation Tips Component 13: Other Resources | Component 5 Activity 1: Say It Fairly Quiz Take this brief quiz and test your understanding how the Fair Housing Act applies to advertising. 1. You must include an Equal Opportunity logo in ads larger than 3 inches by 3 inches that promote residential property for sale. T F 2. The description of a house used on the local MLS is also subject to fair housing guidelines. T F 3. Indicating in an ad that a property has handicapped accessibility is a violation of the Fair Housing Act. T F 4. Brokers are liable for discrimination in ads placed by sales associates even if they had no knowledge of the ad before publication. T F 5. It is acceptable to use only white models in your advertising provided that your market area is at least 85 percent white and that you do not include any discriminatory language in the copy of your ads. T F Component 6: Activity 1, Say It Fairly Quiz Answers > |