 |  | PREPACKAGED SALES MEETING: FAIR ADVERTISING PRACTICES | |
|  Fair Advertising Practices, Introduction Component 1: Facilitator Talking Points Component 2: Agenda Component 3: Handout 1, Who is protected by Fair Housing? Component 4: Suggestions for a Company Fair Housing Policy Component 5: Activity 1, Say It Fairly Quiz Component 6: Activity 1, Quiz Answers Component 7: Handout 3, What's in A Word? Component 8: Activity 2, Advertising Critique Component 9: Activity 2, Suggested Ad Changes Component 10: Handout 4, Avoiding Selectivity Trap Component 11: Activity 3, Let's Play Ad Agency Component 12: Activity 3, Ad Creation Tips Component 13: Other Resources | Component 7 Handout 3: What's in A Word? Choosing the best word in your ads not only attracts buyer but guards against discrimination. In selecting wording for your property ads:
Acceptable Words Family room Cozy Near Radner Elementary School Friendly neighborhood Secluded Private driveway/entrance Quality construction Mother-in-law suite Play area Prestigious Words to Avoid Perfect for singles Ideal for couple Empty nesters Near St. Michael’s Catholic Church (Avoid Locations or landmarks that have religions or ethnic overtones.) Integrated neighborhood Restricted community Senior citizens (except for qualified housing for older persons) Active Adult Singles Executive Board approval required Component 8: Activity 2, Advertising Critique > |