 |  | PREPACKAGED SALES MEETING: FAIR ADVERTISING PRACTICES | |
|  Fair Advertising Practices, Introduction Component 1: Facilitator Talking Points Component 2: Agenda Component 3: Handout 1, Who is protected by Fair Housing? Component 4: Suggestions for a Company Fair Housing Policy Component 5: Activity 1, Say It Fairly Quiz Component 6: Activity 1, Quiz Answers Component 7: Handout 3, What's in A Word? Component 8: Activity 2, Advertising Critique Component 9: Activity 2, Suggested Ad Changes Component 10: Handout 4, Avoiding Selectivity Trap Component 11: Activity 3, Let's Play Ad Agency Component 12: Activity 3, Ad Creation Tips Component 13: Other Resources | Component 9 Activity 2: Suggested Ad Changes Exclusive Home On Golf Course Retire with your spouse in luxury to this stylish 3-bedroom home with pool. Cabana equipped with grab bars and ramp could easily convert to mother-in-law suite or guesthouse. Cathedral ceilings and great view of private lake. Short walk to health club helps you stay physically fit. Suggested changes: “Exclusive” might imply restrictions on minorities—change to “Desirable” or “Tranquil” “Retire” might imply preference for senior citizens—inappropriate unless community is age restricted “Grab bar” and “ramp” (accessibility features) are permitted even though they indicate facilities for seniors or handicapped. “Mother-in-law suite” is considered by HUD to be an acceptable description of a separate unit. “Health club” is permissible because it states a feature of the property without implying a preference for those who might take advantage it. “Short walk" and "physically fit” might imply discrimination against persons with disabilities. It's better to say a health club is nearby. Handyman’s Dream If you’re good at fixing things and aren’t too busy to spend some sweat equity, this home is for you. Secure neighborhood near Loyola Cathedral School, Bethel Synagogue, and Lantry Grocery. Get in on the ground floor of this rapidly improving, quiet neighborhood. Suggested changes: "Handyman’s" is permissible, since it is used as a generic description—Fixer-upper would be even better. Loyola Cathedral School and Bethel Synagogue might imply preferences for buyers of those religions, substitute near places of worship. Secure and improving neighborhood might imply a racially mixed neighborhood and should be avoided. Cozy Cottage This tiny gem is so quaint, you’ll think you’re in the country. Perfect for a single or young couple ready to buy their first home or empty nesters who want to downsize. Two bedrooms and recently renovated bathroom makes this home ready to occupy. Mature garden. Walk to library and park with play area. Suggested changes: Cozy is permissible because even though it implies a small size, it does not indicate a desire to limit the number of occupants. Single, young couple, and empty nester all imply a preference for families without children and should be avoided. Component 10: Handout 4, Avoiding Selectivity Trap > |