 |  | PREPACKAGED SALES MEETING: FAIR ADVERTISING PRACTICES | |
|  Fair Advertising Practices, Introduction Component 1: Facilitator Talking Points Component 2: Agenda Component 3: Handout 1, Who is protected by Fair Housing? Component 4: Suggestions for a Company Fair Housing Policy Component 5: Activity 1, Say It Fairly Quiz Component 6: Activity 1, Quiz Answers Component 7: Handout 3, What's in A Word? Component 8: Activity 2, Advertising Critique Component 9: Activity 2, Suggested Ad Changes Component 10: Handout 4, Avoiding Selectivity Trap Component 11: Activity 3, Let's Play Ad Agency Component 12: Activity 3, Ad Creation Tips Component 13: Other Resources | Component 12 Activity 3: Ad Creation Tips 1. Property Details: Four-bedroom, three-bath house, brick colonial, established neighborhood, finished basement, ½ acre lot professionally landscaped with built-in putting green and brick barbecue for entertaining. Near historic town center with Weslyan Church, Old Court House, Old North Cemetery, park with jogging trail and workout area, and restaurants. No schools nearby. Priced at $500,000 (top end of market). Ad tips:
2. Property Details: A large old house near a university occupied by the owner. She is an elderly lady who wants to rent an upstairs floor finished as a separate apartment, with small kitchen and separate entrance. She doesn't want students because she thinks they are noisy and will not take care of her house. She will lower rent for the “right person.” Ad tips:
3. Property Details: A modern house just built in a rapidly gentrifying in-fill neighborhood that five years ago had the highest crime rate in the city. Two large bedrooms, deck with Jacuzzi, and eat-in kitchen. Garage and small backyard. Priced at mid-market for new construction in the area. Ad tips:
Component 13: Other Resources > |