 | | Good Neighbor Tool Kit: Leading a Charity Marketing and Public Relations Introduction | | ||
|  Nonprofit Nuts and Bolts The Art of Fundraising Recruiting Volunteers and Keeping Them Happy Marketing and Public Relations Leadership and the Board Good Neighbor Tool Kit Main Page Good Neighbor Home Page | In this section, we blend marketing—which is the broad field that includes identifying market needs, meeting them, and reaching appropriate consumers—with public relations—which is mostly concerned with building image and sustaining credibility. These can be costly and time-consuming efforts, and the results aren’t always immediate or easily identifiable. But in its absence, organizations can fail to develop appreciative audiences and to get the support they’re due. It’s critical to build a comprehensive, well-designed public relations program as your organization matures. Determining Your Audience > | |