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Listing Prep
   

Powerful Prelisting
    Advanced tip
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For the Broker: The Listing Presentation
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Listing Facts in an Instant

Top Listing Presentations

Making Your Best Pitch

Step by Step Through the Listing Presentation
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Perfecting Pricing

Countering Objections
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Special Presentations for Special Groups (FSBOs, Relos)

Quiz: Listing

Bright Ideas: Listing

More Resources: Listing

Code of Ethics: Listing

  LISTING FACTS IN AN INSTANT

If you need some concrete statistics to give you listing presentation a factual punch, read on. What do sellers want from you?

Of course, the answer will be somewhat the same and somewhat different in every case. In general, though, here are some insights from The 2003 NATIONAL ASSOCIATION OF REALTORS® Profile of Home Buyers and Sellers. Knowing what sellers expect can help you clinch the listing.

Method Used to Find Real Estate Agent to Sell a Home (according to recent sellers)

 
Referred by (or is) a friend, neighbor, or relative
 
  40%
Used agent previously to buy or sell a house
 
27
Personal contact by agent (telephone, etc.)
 
7
Walked into/called office and agent was on duty
 
5
Visited open house and met agent
 
4
Referred through employer/relocation company
 
3
Newspaper/Yellow Pages/home book ad
 
3
Referred by another real estate broker/agent
 
3
Yard sign
 
3
Direct mail (newsletter, flyer, letter, postcard)
 
2
Internet site
 
2
Advertising specialty (calendar, magnet, etc.) 1

What Sellers Most Want From Real Estate Professionals

 
Help find a buyer for home
 
  27%
Help sell the home within a specific time frame
 
27
Help seller to price home competitively
 
25
Tell seller how to fix up home to help sell it for more
 
7
Help with paperwork/inspections/preparing for settlement
 
7
Help with negotiation and dealing with buyers
 
5
Help find homes available for buyer to purchase
 
3
Other
 
1

What are sellers’ biggest concerns when they put their home on the market? The list here can help you figure out what issues to speak to first in your listing presentation. Address sellers’ biggest concerns first, and you'll help them feel like they really "connect" with you.

Methods Real Estate Agent Used to Market Home

 
Yard sign
 
  75%
Internet
 
61
Open house
 
51
Newspaper advertisement
 
48
Real estate magazine
 
34
Direct mail (flyers, postcards, etc.)
 
17
Other
 
11
Television
 
6

Helpful statistics >