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 Listing Prep Powerful Prelisting Advanced tip Advanced tip For the Broker: The Listing Presentation Advanced tip Listing Facts in an Instant Top Listing Presentations Making Your Best Pitch Step by Step Through the Listing Presentation Advanced tip Perfecting Pricing Countering Objections Advanced tip Special Presentations for Special Groups (FSBOs, Relos) Quiz: Listing Bright Ideas: Listing More Resources: Listing Code of Ethics: Listing |
STEP-BY-STEP THROUGH THE LISTING PRESENTATION Here's how to do a great listing presentation, from the moment you step through the door.
TIP: If sellers press you for a price immediately, ask if you can set down your briefcase and sit for a minute. Ask for a glass of water, and get them to chat for a few minutes. Present your skills and those of your company and team. For example, the company’ market share, our success at selling houses near full list price, or the speed at which you have closed sales in the past.
TIP: Pause frequently during your presentation so that the homeowners may ask questions. Listen to questions and responses and adapt your presentation to the prospects’ reactions as you progress. TIP: Prepare and build in responses to common objections. In this way, you subtly divert a problem before it begins. The two most common objections are sale price of the home and amount of the commission . Listing presentations, next page > |
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