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  SALES MEETING TOOL KIT: BETTER LISTING PRESENTATIONS
 

Component 1: Facilitator Talking Points

Component 2: Agenda

Component 3: Activity 1, Selling the Benefits of You

Component 4: Activity 1, Selling the Benefits of You Idea Sheet

Component 5: Activity 2, Constructing a Listing Presentation

Component 6: Handout 1, Listing Presentation Tips

Component 7: Activity 3, Thinking on Your Feet

Component 8: Activity 3, Thinking on Your Feet Idea Sheet

Component 9: Handout 2, Pricing Pointers

Component 10: Handout 3, Sellers’ Homework Checklist

Component 11: More Resources
  Component 6
Handout 1: 15 Tips for Turning Presentations into Listings

1. Always reconfirm the appointment.

2. Be sure your materials are ready.

3. Take a paper backup of your presentation if you use a laptop.

4. Get good directions and arrive on time.

5. Break the ice with chitchat.

6. Compliment the home during the tour.

7. Qualify sellers to be sure they are motivated to sell.

8. Create a basic flyer with the property’s photo before the listing.

9. Mirror the sellers’ demeanor to put them at ease.

10. Ask open-ended question to get more information.

11. Listen carefully to responses and adapt your presentation.

12. Watch body language to assess responses.

13. Avoid real estate jargon.

14. Pause to give an opportunity for questions.

15. Ask for the listing.

Component 7: Activity 3, Thinking on Your Feet >