MISTAKES TO AVOID

1. Don’t assume the future will duplicate the past. Last year’s clever marketing ideas may be ineffective today.

2. Don’t follow the herd. What works for the top producer down the hall might not be appropriate for you.

3. Don’t stretch beyond your time and financial resources. It will only lead to frustration.

4. Don’t let market conditions dictate your marketing efforts. Personal marketing should be done consistently, good times or bad.

5. Don’t stuff your plan in a file and forget about it. Your plan is a blueprint for achieving your goals, not an end result.

6. Don’t reuse the same plan year after year. You’ll need to expand your efforts as your business grows.

7. Don’t bury your marketing message in industry jargon.

8. Don’t focus on a laundry list of your professional credentials.
 
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