11 Tips for Eye-Catching Artwork

1. Include a photograph of yourself. People connect names with faces and remember faces more easily than names.

2. Use a photo taken by a professional photographer, but avoid a glamour shot. Consider an unusual or action photo that’s appropriate for your target market.

3. Use one large photograph or picture that demonstrates a benefit or ties into your message, rather than several smaller photos or pictures selected at random.

4. Include family photographs. Dawn DuBose of Watson Realty Corp. in Jacksonville, Fla., showcased her three grandsons on a successful postcard campaign.

5. Select colors that appeal to your target market, such as black and gold for an upscale clientele.

6. Remember to leave ample white space.

7. Use headlines, subheads, bullets, boxes, rules, and other design elements to guide your prospects through your marketing brochure or mailing

8. Select two or three design elements and repeat them; too many different looks create a sense of clutter.

9. Use large, easy-to-read type.

10. Use larger type and bolder colors for the most important part of your message, but don’t use more than three typefaces in your piece.

11. Avoid printing copy in white or a light color on a black or dark-colored background. Reversed-out type looks snazzy but is too difficult to read.

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