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 8-Step Personal Marketing Plan Advanced tips Broker tip Elements of a Budget 3 Sample Marketing Plans 2 Marketing Plans: Made Even Better 8 Personal Marketing Mistakes to Avoid Becoming Your Own Brand Advanced tip Finding Your Niche Advanced tip Broker tip Getting the Word Out Personal Marketing in Print Advanced tip Advanced tip Personal Marketing Online Broker tip Gifts and Giveaways Personal Marketing in Person Measuring Your Marketing Advanced tip Quiz: Personal Marketing Bright Ideas: Personal Marketing More Resources: Personal Marketing Code of Ethics: Personal Marketing |
Effective E-mail Marketing Ignore the Internet at your peril. With only 4.5 percent of the
7 Tips for Effective E-mails 1. Use the “subject” line to state the purpose of your message. TIP: Limit the length of the subject line to five words or less, otherwise it may not all appear in the subject line of the browser’s e-mail window. 2. Include your complete “signature” (name, brokerage company, telephone numbers, and Web site address) in every message. 3. Use autoresponders to acknowledge incoming e-mail messages, send reports, and capture inquirers’ e-mail addresses, suggests technology guru Saul Klein, president of InternetCrusade in San Diego, Calif. 4. Learn how to access your own e-mail through your Internet service provider’s Web site, so you’ll be in touch even if you’re out of town. 5. Never change or remove the file extension of any attachment that you send with an e-mail message. If you remove the extension—such as “.doc”—the recipient’s computer won’t know which software to use to open that file. 6. Include a hot link in your e-mail messages, so recipients can click directly to your Web site for more information. 7. Never send unsolicited e-mails; ask permission before adding a prospect to your e-mail list. Online Personal Marketing, next page > |
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