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|  Developing a Property Marketing Plan Listing and Marketing Checklist Marketing Media To Consider Advanced tip Property Advertising Techniques Advanced tip Advanced: Getting the Most from Your Advertising Dollars Online Property Marketing Advanced tip Conducting Open Houses Advanced tip Advanced tip Alternative Selling Options Advanced tip Complying with Fair Housing Broker tip Property Disclosure Broker tip Common Property Hazards Broker tip Advanced tip Property Marketing Quiz Bright Ideas: Property Marketing More Resources: Property Marketing Code of Ethics: Property Marketing | LISTING AND MARKETING CHECKLIST Trainer and marketing guru Walter Sanford shares this “to do” list for tracking your basic real estate marketing tasks: Address:_________________________________________ MLS#____________________________________ Sq. Ft. From: _______________________________ Tax:___________________ Owner: ____________________ Measure:________________ Other: ____________________ Sellers: Name:________________________ Address:__________________________________________ Phone:_______________________ Work:____________________________________________ Fax:_______________ E-Mail:_____________________ Cell:__________________________________________ Listing Changes: Date:___________________ Change: __________________ Date:___________________ Change: __________________ Date:___________________ Change: __________________ Need From Seller: ________________________________________________ ________________________________________________ ________________________________________________ How Will I Get It: ________________________________________________ ________________________________________________ ________________________________________________ Office Systems: A. Tickle 2 Weeks Before Expiration Date B. Trade Card C. New List Letter D. MLS Information Located E. Send Detailed 11 to Client F. Send Business Reply Envelope: Yes ____ No ____ G. Permit Needed: Yes ____ No ____ H. Order CCR's: Yes ____ No ____ I. Order Termite: Now ______ Later _____ J. Brochure Distribution (See Checklist) K. Garage Inspection: Now _____ Later _____ L. Follow-up Letter: 1____ 2 ____ M. Expired Letter Around My Listing: Brochure Set Up: Photo: Color____ B/W____ Taken By: _________________________________ When: ____________________________________ Regular_______ Heavy Paper/Color Photo_______ Custom______ Paper: White________ Ivory_________ Price: Yes ____ No ____ Phone#: Yes ____ No ____ 800 Number Set Up: Yes ____ No ____ Recording:________ Flyer: ________ Distribution: 1. Make 100 copies for Caddy Tray 2. Brochure Box: Yes _____ No_____ 3. Put 20 in brochure file Database: Have: Area:___________________________ Type: _______________________________ Telemarket: Who:_______________________ When: _______________________________ Tours: [location here] Order date:________ Tour date:________ Letter sent: _______ Order date:________ Tour date:________ Letter sent: _______ Order date:________ Tour date:________ Letter sent: _______ Order date:________ Tour date:________ Letter sent: _______ Order date:________ Tour date:________ Letter sent: _______ Internet Submittal: Signs: Post:_____ Stake:_____ Free:_____ Custom:____ Free Commercial: _____ Number of Above:________ Location(s): _________________ Ordered:________________ By: ______________________ For Condos: CC&R's Ordered & Received?:__________ HOA Phone: _______________________ Total # of Units:_________ # Occupied?____________ # Rentals?______________ # Currently for Sale?_________________ Approx. $ in Reserves?_______________ Ordered financial statement/budget/bylaws from HOA on: __________________________ Field Work: Riders: 1._________________ 2._______________ 3._________________ 4._______________ 5._________________ 6._______________ Special Order:_______________ Brochure Box: Y____ N____ Caddy-Tray: Y____ N____ Tent Card: Y____ N____ Sign Type Check: Y____ N____ Keys: House_____ Gate_____ Mailbox______ Garage_____ Multacc: Y____ N____ Where:_______________________ Open House: Promised: Y____ N____ Open Buyer File: Y____ N____ Source of Bus: ___________________________________ Referral Fees:____________________________________ Referral Thank You and Agreement Letter: ______________ Address & Phone # of Referring Client or Agent: ____________________________________________ ____________________________________________ Extra Notes: ________________________________________________ ________________________________________________ Espired or Canceled Checklist: Conditional Release Form:_______________ Mailed with SASE on: __________________ Sent Release Letter: ______________ Received Back On: _______________ Copy to File: ____________________ Registered Clients With Property Owner: 1._________________________________________ 2._________________________________________ 3._________________________________________ 4._________________________________________ 5. _________________________________________ Change Card Sent to Board: Yes_____ No_____ Date__________ By Whom: ______________________________ Sign Ordered Down: Yes_____ No_____ Date__________ By Whom: ______________________________ Riders (Lockbox/Brochure Caddy Tray) Picked Up: Yes_____ No_____ Date__________ By Whom: ______________________________ Keys Returned: Yes_____ No_____ Date__________ By Whom: ______________________________ Thank You to Client: Yes_____ No_____ Date__________ By Whom: ______________________________ Copy of Letter in File: Yes_____ No_____ Date__________ By Whom: ______________________________ Filed in LLB: Yes_____ No_____ Date__________ By Whom: ______________________________ COMMENTS: ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ Marketing Media, next page > | |