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|  Developing a Property Marketing Plan Listing and Marketing Checklist Marketing Media To Consider Advanced tip Property Advertising Techniques Advanced tip Advanced: Getting the Most from Your Advertising Dollars Online Property Marketing Advanced tip Conducting Open Houses Advanced tip Advanced tip Alternative Selling Options Advanced tip Complying with Fair Housing Broker tip Property Disclosure Broker tip Common Property Hazards Broker tip Advanced tip Property Marketing Quiz Bright Ideas: Property Marketing More Resources: Property Marketing Code of Ethics: Property Marketing Vendor Resources: Property Marketing | < b> | BRIGHT IDEAS 1.Help sellers put a low offer in perspective; think of how many people saw the house and didn’t even make an offer. —John DiMora, Keller Williams Northville, Northville, Mich. 2. In a seller’s market, underprice the property a little to spur on competitive bidding. The sale price will usually be higher as a result. —Malin Giddings, TRI REALTORS®, Coldwell Banker, San Francisco 3. Consider running ads in the Monday paper. It’s usually thinner, so your ad won’t get overlooked. —Sam Miller, Coldwell Banker Carroll & Kasey, Hendersonville, N.C. 4. If a buyer wants to measure something and you forgot your tape measure, use a dollar bill. It is approximately six inches long. —Andrea Pohle, Coldwell Banker Real Estate, Roseville, Calif. 5. Use writable CDs in pocket sizes to send listing presentations, virtual home tours, and digital views of the neighborhood to prospects. —Alice Held, Coldwell Banker Success Realty Scottsdale, Ariz. 6. When staging, start by removing the first thing that gets in your way. —Lin Hill, J. Max Perryman Realty, Springfield, Mo. 7. Offer cooperating salespeople a coupon for free ice cream or a free cup of gourmet coffee if they will call you and tell you what buyers said about your listings. —Bill Barrett, Bill Barrett Seminars, Rochester Hills, Mich. 8. To help prospects find your Web site, choose key words and phrases that will increase search engine hits. Include: your town, state, county, and neighborhood; names of schools, malls, and nearby landmarks; key words about your services or specialties—luxury homes, buyer’s representative. —Michael Russer, “Mr. Internet,” Russer Communications, Santa Barbara, Calif. Make this list grow. Submit your best listing ideas by clicking the feedback button below. More Resources, next > | |