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|  Developing a Property Marketing Plan Listing and Marketing Checklist Marketing Media To Consider Advanced tip Property Advertising Techniques Advanced tip Advanced: Getting the Most from Your Advertising Dollars Online Property Marketing Advanced tip Conducting Open Houses Advanced tip Advanced tip Alternative Selling Options Advanced tip Complying with Fair Housing Broker tip Property Disclosure Broker tip Common Property Hazards Broker tip Advanced tip Property Marketing Quiz Bright Ideas: Property Marketing More Resources: Property Marketing Code of Ethics: Property Marketing Vendor Resources: Property Marketing | MORE RESOURCES Top Property Marketing Articles "Auctions: One More Marketing Tool" Deborah Herr, Illinois REALTOR , March 1999. rmotoolkits__150auctions.PDF "Broker Liability: How to Cut Your Losses " Lucien Salvant, “Sales Meeting Tool Kit—For Managers,” ,” REALTOR Magazine, NATIONAL ASSOCIATION OF REALTORS® , November 1998. "Broker Tracks Income Leads: May Cut Back Print Ad" Expenditures, Real Estate Intelligence Report’s IR Tech, Vol. 6, No. 4, 1999. rmotoolkits__150broker.PDF "Creating Brochures that Sell" Julie A. Laitin, Commercial Investment Real Estate Journal, Commercial-Investment Institute, Fall 1986, (Vol. V. No.4). rmotoolkits__createst2.PDF "The Law & You: Megan’s Law: New Risks" Barry S. Goodman, “Doing Business,” REALTOR Magazine, NATIONAL ASSOCIATION OF REALTORS , July 2000. "Marketing Special Properties" Gerrie Sims and Pricilla Benner, Maryland REALTOR , March 1997. rmotoolkits__150marketing.PDF "Measuring Internet Success" Michael Antoniak, “Best Practices—For Managers,” REALTOR Magazine, NATIONAL ASSOCIATION OF REALTORS , July 1999. "Murder at Your Listing…What Do You Need to Disclose? " Richard Westlund, Today’s REALTOR , NATIONAL ASSOCIATION OF REALTORS , February 1997. "Real Estate Brochures Build Business" Ed Gillespie, Michigan REALTOR, August 1986. rmotoolkits__150real.PDF "12 Steps to Stay on the Right Side of the Fair Housing Act " Elyse Umlauf-Garneau, REALTOR Magazine, NATIONAL ASSOCIATION OF REALTORS , April 1999. "Using Cable TV Effectively" Florida REALTOR , May 1997 "Virtual Tours: The Next Best Thing to Being There" Michael Antoniak, “Buyer’s Guide,” REALTOR Magazine, NATIONAL ASSOCIATION OF REALTORS , March 2000. "What You Need to Know About New Lead-Based Paint Regs" May Beth Coya, The NVAR Update, May 1996 rmotoolkits__150what.PDF "Will Your Clever Ad Pass Fair Housing Muster? " Robert Liparulo, ,” REALTOR Magazine, NATIONAL ASSOCIATION OF REALTORS , April 1999. Material provided in part by NAR's Information Central; Virtual Library resources provided by NAR's Information Central Web Sites for Property Marketing Help EPA.gov gives you the latest on environmental hazards from asbestos to zinc. Although the vastness of the site and the government “ese” sometimes makes it difficult to get simple answers, it is the single best source for environmental questions. HUD.gov provides information on fair housing issues for purchased and leased properties, as well as consumer tips, listings of HUD homes for sale, and information on various government loan programs for homebuyers. InspectAmerica.com lets consumers know what they should expect during a home inspection, provides printable home inspection checklists, and provides a short list of qualified inspectors in your area. LeadSafeUSA.com, the site of the National Association of the Remodeling Industry, is particularly useful in providing links to other web sites on lead hazards and on providing insights into the risk related to lead paint removal. SaneMarketing.com is a great place to stop if you need a little advice or a pep talk in the midst of you property marketing efforts. Despite the hokey titles, such as “Read and Grow Rich,” the site offers solid advice on Internet marketing and using e-mail effectively. Code of Ethics, next page > | |