 | |  | | ||
|  Income-Planning Worksheet Advanced tip: Permission Marketing Warm Calling Advanced tip: ABCs of Prospects Broker tip: Add Rehab to Your Business Prospecting Buyers Call-Ins Advanced tip: Use Personal Assistants for Prospecting Advanced tip: Public Speaking Community Involvement Prospecting in Print Tracking Prospecting Results Advanced tip: Lead Analysis Quiz: Prospecting Bright Ideas: Prospecting Code of Ethics: Prospecting More Resources: Prospecting | PROSPECTING BUYERS Buyers, in general, are easier to find than sellers. Experts say if you spend 85 percent of your time prospecting sellers and 15 percent prospecting buyers, half your business will still be buyers. Reach buyers through: · Follow ups to open houses · Walk-ins · Referrals · Responses to online and printed listing ads · Responses to your Web site Winning Tips for E-Marketing Buyers Four winning ideas from REALTOR® Magazine Online's first Internet marketing contest ·Web sites aren't just about style; they're about usability. Think about how a feature will benefit clients before you add it to your site. —Randy Engfer, The Hasson Company, Portland, Ore. · Have a system for following up on inquiries from potential buyers such as automatic e-mail responses or e-mail newsletters. —Allen F. Hainge, Allen F. Hainge Seminars, Springfield, Va. · Don’t just sell houses—promote your community. Make your Web site a resource for community information. —C. J. Cole, Venice Properties, Venice, Calif. · Integrate Web and e-mail strategies. Allow visitors to your Web site to subscribe to electronic communications such as a newsletters and listing updates. —Judy McCutchin, RE/MAX Preston Road North, Dallas For more, visit the Working With Buyers section. Call-Ins, next page > | |