Field Guide to Marketing with Blogs (NAR Information Central)
(Updated June 2008)
Blogs, short for "weblogs" are a great marketing tool for your real estate business. You can provide a snapshot of your local market, have a forum for your thoughts about real estate and market yourself. Find out the benefits of blogging, getting started with blogs and see what real estate practitioner are writing about. (A. Siudzinski, Information Specialist)
Contents:
Benefits of Blogging | Writing Tips | eBooks & Other Resources
Examples of Real Estate Blogs
Greenville SC Real Estate Blog
Portland Real Estate Blog
Twin Cities Real Estate Blog
Phoenix Real Estate Guy
Austin and Texas Real Estate Blog
Real Real Estate in Connecticut
Welcome to Real Estate 2.0, (REALTOR® Magazine, Mar. 2008).
5 good reasons to blog, (ActiveRain, June 5, 2008).
How blogging can supercharge your real estate business, (www.realestate.about.com, 2007).
101 Reasons to Blog, (Realty Times, Aug. 16, 2006).
New survey indicates increasing number of real estate agents to leverage blogs in 2007, (RIS Media, Feb. 19, 2007).
Local REALTORS® turn to blogging to gain edge over competition, (Pacific Business News, Mar. 17, 2006).
Tech trends rock the real estate world, (CNNMoney.com, Jan. 10, 2007).
Blog and be seen, (California Real Estate Magazine, Oct. 2005).
Writing Tips
Real Estate Blogging 101, (Wisconsin REALTOR®, June 2008).
Crank up a blog!, (Florida REALTOR®, 2008).
Sharing your expertise, (Real Estate Blog Marketing, May 30, 2008).
Lifting editorial content for your blog is a crime, (Realty Times, Nov. 21, 2006).
How to write a blog that generates leads, (RSS Pieces, 2006).
How to write a blog post, (Seth Godin's Blog, Nov. 21, 2006).
Ten tips for new bloggers, (www.smays.com, May 24, 2006).
The basics of blogging, (REALTOR® Magazine Online Exclusives, Nov. 2005).
The little real estate blog that could, (Advanced Access, n.d.).
Real estate blogging tips from the pros, (Technology Evangelist, n.d.).
eBooks & Other Resources
eBooks.realtor.org
The following ebooks and digital audiobooks are available to NAR members:
Blog Marketing (Adobe eReader)
Buzz Marketing for Blogs for Dummies (Adobe eReader)
Blogging for Dummies (Adobe eReader)
Books, Videos, Research Reports & More
The resources below are available for loan through Information Central. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call Information Central at 800.874.6500 for assistance.
Realty Blogging: Build Your Brand and Outsmart Your Competition, (New York, NY: McGraw-Hill, 2006). HF 5548 N11
Corporate Blogging Book, (New York, NY: Penguin, 2006). HF 5548 W42
Blogging for Business, (Chicago, IL: Kaplan Publishing, 2006). HF 5548 H74
Field Guides & More
These Field Guides and other resources in the Virtual Library may also be of interest:
Field Guide to Effective Online Marketing
Field Guide to Marketing Tips for REALTORS®
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