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Field Guide to Determining Asking Price

(Updated February 2015)

What is the best way to determine the asking price of a house and why is it important? Find out here in this field guide. (A. Siudzinski, Senior Information Specialist)

Q - ProQuest articles available for NAR members only. Password can be found on the ProQuest/Find Articles page.

Home Pricing Statistics

Source: The 2014 NAR Profile of Home Buyers and Sellers, (National Association of REALTORS®—Research, 2014).

Determining the Correct Asking Price

How do I know what Price to use as my asking price?, (ActiveRain, Jan. 26, 2015).

Set the list price of your home, (realtor.com®,  n.d.).

Why sellers overprice their homeRealty Times, Oct. 16, 2014).

Advice for Your Customers

Selling your home? Set the right price, (Kiplinger, Jan. 2015).

San Francisco buyers starting to think twice about on high asking prices, (SFGate, Dec. 1, 2014).

How do I set an asking price for my home?, (Money, n.d.).

Why you shouldn’t base your asking price on comparable sales, (ERA Real Estate, n.d.).

Tips for pricing your home, (REALTOR® Magazine, n.d.).

Pricing Product

Pricing your home to sell — DVD from the National Association of REALTORS®,  Item # 141-177.

Home Price Calculators

HPI Calculator, (Federal Housing Finance Agency, n.d.).

Home Values, (Yahoo! Real Estate, n.d.).

eBooks & Other Resources


The following eBooks and digital audiobooks are available to NAR members:

The Complete Idiot's Guide to Selling Your Home, (Adobe eReader)

How to sell your home in any market, (PDF eBook)

Tips & traps when selling a home, (Kindle, OverDrive Read, EPUB eBook, PDF eBook)

Books, Videos, Research Reports & More

The resources below are available for loan through Information Services. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call Information Services at 800-874-6500 for assistance.

NAR® Guide to Home Selling: Insider Tips for Home Selling Made Easy, (Hoboken, NJ:  John Wiley & Sons, Inc., 2007). HD 1375 N21n

Field Guides & More

These field guides and other resources in the Virtual Library may also be of interest:

Field Guide to Home Inspections

Field Guide to Staging and Preparing a House for Sale

Information Services Blog

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The inclusion of links on this field guide does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this field guide complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.