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Field Guide to Determining Asking Price

(Updated January 2014)

What is the best way to determine the asking price of a house and why is it important?  Find out here in this field guide. (A. Siudzinski, Senior Information Specialist)

Home Pricing Statistics


Source: The 2013 NAR Profile of Home Buyers and Sellers, (National Association of REALTORS®—Research, 2013). Chart 2-17, click on image for larger version.

Determining the Correct Asking Price 

Think twice before setting asking price, (The Baltimore Sun, Oct. 31, 2013).

Proper listing pricing strategies for any market, (RealtyTimes, Sept. 21, 2013).

Eliminating asking price on homes: make it so [editorial], (AG Beat, June 17, 2013).

The asking price roulette..., (ActiveRain, May 4, 2011).

Property listing pricing strategies for any market, (Realty Times, Apr. 9, 2010).

Factors that should NOT affect your home asking price, (ActiveRain, Mar. 29, 2010).

Home won't sell? Try two prices instead of one, (Psychology Today, Feb. 10, 2010).

Advice for Your Customers

3 ways to deal with unrealistic sellers on pricing, (YPN Lounge, June 11, 2013).

Priced to sell, (Realty Times, Aug. 24. 2010).

Seller, reduce: 5 signs you need to cut your asking price, (SFGate, July 22, 2010).

Tips for pricing your home, (REALTOR® Magazine, n.d.).

Pricing Product

Pricing your home to sell — DVD from the National Association of REALTORS®,  Item # 141-177.

Home Price Calculators

HPI Calculator, (Federal Housing Finance Agency, n.d.).

Home Values, (Yahoo! Real Estate, n.d.).

eBooks & Other Resources


The following eBooks and digital audiobooks are available to NAR members:

The Complete Idiot's Guide to Selling Your Home, (Adobe eReader)

Home Seller's Checklist (Adobe eReader)

Books, Videos, Research Reports & More

The resources below are available for loan through Information Central. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call Information Central at 800-874-6500 for assistance.

NAR® Guide to Home Selling: Insider Tips for Home Selling Made Easy, (Hoboken, NJ:  John Wiley & Sons, Inc., 2007). HD 1375 N21n

Field Guides & More

These field guides and other resources in the Virtual Library may also be of interest:

Field Guide to Home Inspections

Field Guide to Staging and Preparing a House for Sale

InfoCentral Blog

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The inclusion of links on this field guide does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this field guide complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.